What are the responsibilities and job description for the Marketing & Social Media Coordinator position at H.L. Bowman?
About the Role: We are seeking a dynamic and motivated Marketing & Social Media Coordinator to help elevate our brand presence across digital and traditional channels. This role combines campaign coordination with a strong focus on social media strategy, content creation, and community engagement. You will collaborate with marketing leadership to execute campaigns, manage our social media platforms, and tell our brand story in a way that builds awareness, drives engagement, and supports growth.
Why You’ll Want to Work Here:
- Core values that we live every day – not just words on a page: We Win Together, Today Not Tomorrow, Performance Not Politics
- Performance Pay directly tied to results – Get what you deserve
- Benefits you will use – Full medical, dental, and vision packages including fully employer paid options
- Secure your financial future – 401(k) with company match
- Speed and scale – Work with a company that operates at the speed of a start up with the investment backing of institutional investors
- We invest in your future – leadership training that directly results into bigger career opportunities
- Learn on the job – continuous education stipends available
Marketing & Social Media Coordinator Key Responsibilities:
- Develop, schedule, and manage content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to engage and grow our audience.
- Assist in the development, execution, and monitoring of digital and traditional marketing campaigns.
- Utilize SEO techniques and keyword search to optimize content for search engines.
- Collaborate with internal teams to produce creative content- including posts, videos, and graphics- that align with brand voice and marketing goals.
- Coordinate and manage marketing projects from inception to completion.
- Track and report on campaign performance metrics.
- Develop, write, and edit marketing content for various channels, including social media, email, and website.
- Collaborate with the design team to produce marketing materials such as brochures, flyers, and advertisements.
- Conduct market research to identify trends, competitors, and customer needs.
- Analyze performance metrics using tools such as Google Analytics and Buffer to assess the effectiveness of campaigns.
- Monitor social media trends and provide recommendations for improvement.
- Assist in the planning and execution of marketing events, trade shows, and promotional activities.
- Work on campaigns that use social media to promote employer brand
Marketing & Social Media Coordinator Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2 years of experience in marketing, social media management, advertising, or related field.
- Experience with digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.
Marketing & Social Media Coordinator Interpersonal Qualifications:
- Customer service focus and mindset, putting our employees and Partners first, with excellent ability to communicate and develop relationships.
- Exceptional problem-solving and conflict resolution abilities to improve things both big and small.
- Highly organized, ability to act quickly while still having attention to detail.
- Hold yourself to a higher standard and exhibit a high level of integrity.
About the Company:
Since 1946, HL Bowman has remained a family-owned business. Our current Enders team of father-and-son owners, Dennis and Bryan Enders are the second and third generations at our helm. Back in 1946, Herb Bowman started the business with Dennis’s parents. After Herb stepped down due to illness, Dennis’s parents continued the business with the American business dream in their sights—growing it organically with just the two of them. At HL Bowman, we treat both our residential and commercial customers with respect. You are family to us. From our very beginning, we base how we treat you on how we want to be treated. This resonates throughout every aspect of our HL Bowman team—from our phone interactions to our home appointments to our billing.
HL Bowman is an equal opportunity employer, considering all applicants for employment regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, sexual orientation, genetic information, or any other characteristic protected by state of federal law.
Salary : $60,000 - $80,000
