Fitness Franchise Business Coach

The Regional Training Camp Business Coach is a senior-level business consultant responsible for driving revenue growth, operational excellence, and turnaround performance across underperforming D1 Training facilities within an assigned region. 

This role partners directly with franchise owners and facility leaders to diagnose gaps, implement proven sales and operational strategies, and elevate business performance to brand standards.

Key Responsibilities

• Consult directly with franchise owners, General Managers, and leadership teams to drive revenue growth and profitability
  
  

• Lead turnaround initiatives for underperforming facilities, including sales process optimization, staff accountability, and KPI execution
  
  

• Coach leaders on high-ticket fitness sales, membership conversion, lead nurture, and close rates
  
  

• Analyze P&L statements, scorecards, and performance metrics to identify risks and opportunities
  
  

• Implement scalable systems for sales execution, staffing structure, retention, and operational discipline
  
  

• Hold owners and managers accountable to action plans, milestones, and performance benchmarks
  
  

• Travel within assigned region to support facilities through on-site and virtual coaching
  
  

• Act as a strategic extension of D1 Headquarters, reinforcing brand standards and business best practices
  
  

Required Qualifications

• 5 years of leadership experience in the fitness industry
  
  

• Proven success selling high-ticket fitness memberships or personal training
  
  

• Demonstrated experience turning around underperforming or distressed facilities
  
  

• Multi-unit leadership experience overseeing multiple locations or territories
  
  

• Strong business acumen including P&L ownership and KPI management
  
  

• Executive-level communication skills with owners and senior leaders
  
  

• Ability to coach, influence, and drive accountability without direct authority
  
  

Preferred Qualifications

• Former General Manager, Regional Manager, or Traveling GM experience
  
  

• Franchise consulting or corporate fitness leadership background
  
  

• Experience supporting pre-sales, grand openings, or post-opening stabilization
  
  

• EOS, scorecard-driven, or data-led operational experience
  
  

Compensation and Benefits

• Base salary $85,000 to $95,000 depending on experience
  
  

• Quarterly performance bonuses
  
  

• First-year OTE $135,000
  
  

• 401k with medical and dental benefits
  
  

• Reports directly to leadership at D1 Training Headquarters