Vice President of Sales

Gwynedd Manufacturing is a rapidly growing defense contractor and state-of-the-art manufacturing facility located in North Wales, PA. We proudly serve the U.S. Department of Defense and federal law enforcement agencies with precision-engineered firearms, weapon components, and accessories. As an innovative and forward-thinking organization, we are committed to delivering the highest quality standards in support of those who serve.

Description

We are searching for a Vice President of Sales & Marketing to lead the company’s commercial strategy and execution across all in-house manufactured, company-owned brands within the firearms and outdoor CPG market. This role is responsible for driving profitable revenue growth, expanding margins, and strengthening brand leadership by uniting sales execution, marketing strategy, pricing discipline, and go-to-market planning under a single, P&L-driven vision.

This position plays a critical role in shaping how we bring our products to market. The ideal candidate is a commercial operator from a manufacturing environment who has successfully driven growth for brands that are designed, produced, and sold in-house.

Experience in CPG or the firearms industry is strongly preferred due to the operational, regulatory, and channel complexities unique to this space.

Key Responsibilities:

Sales Leadership & Revenue Growth

• Lead and execute the company’s sales strategy across wholesale, distribution, key accounts, e-commerce, and DTC channels
• Drive top-line revenue growth while maintaining disciplined focus on gross margin, contribution margin, and cost-to-serve
• Own forecasting, budgeting, quota planning, and revenue accountability by channel and product line
• Develop and manage key account strategies with national distributors, retailers, and strategic partners
• Optimize channel mix to reduce dependency risk and improve long-term profitability
• Establish and track performance metrics including sell-through, margin by SKU, CAC, LTV, and inventory velocity

Marketing, Brand & Go-To-Market Strategy

• Own brand positioning, messaging, and portfolio strategy for all Gwynedd Manufacturing in-house brands
• Lead product launch strategy from concept through commercialization, aligned with sales and manufacturing
• Ensure marketing investments are ROI-driven, measurable, and directly tied to revenue and margin outcomes
• Oversee demand generation, trade marketing, digital marketing, content strategy, and experiential initiatives
• Guide pricing strategy, promotional planning, and MAP enforcement to protect brand equity and margins

P&L Ownership & Financial Leadership

• Full ownership of the Sales & Marketing P&L, including pricing strategy, discounting discipline, and promotional spend
• Partner with Finance to analyze profitability by SKU, channel, customer, and campaign
• Drive margin expansion initiatives through product mix optimization, pricing actions, and cost-to-serve analysis
• Make data-backed decisions that balance growth, cash flow, inventory management, and long-term brand value
• Identify and eliminate unprofitable SKUs, customers, or channels

Cross-Functional & Executive Leadership

• Collaborate closely with Operations, Supply Chain, Product Development, and Finance to align demand with capacity
• Serve as the voice of the customer and the market in executive decision-making
• Build scalable sales and marketing processes capable of supporting growth beyond $100M
• Recruit, lead, mentor, and develop high-performing sales and marketing teams with clear accountability and KPIs

Market & Industry Leadership

• Maintain a deep understanding of the firearms, shooting sports, and outdoor CPG landscape
• Navigate regulatory, compliance, and channel considerations unique to the firearms industry
• Identify growth opportunities through new products, adjacent categories, and strategic partnerships
• Represent Gwynedd Manufacturing at industry events, trade shows, and key partner meetings

Qualifications & Experience

• 10 years of progressive leadership experience in Sales, Marketing, or Commercial roles within CPG, firearms, outdoor, or regulated consumer product industries
• Proven success scaling in-house manufactured, company-owned brands with measurable improvements in revenue, margin, and profitability
• Demonstrated P&L ownership and experience managing pricing, promotions, and multi-channel strategies
• Strong analytical and financial acumen; comfortable owning forecasts, margins, and ROI models
• Experience leading multi-channel sales organizations (wholesale, distribution, DTC, e-commerce)
• Ability to operate effectively at both strategic and executional levels

Preferred Experience

• Firearms, ammunition, accessories, or adjacent regulated consumer markets
• Experience growing brands from mid-market to enterprise scale
• Direct collaboration with manufacturing and supply chain teams
• M&A integration, brand portfolio rationalization, or SKU optimization experience
• ERP- and CRM-driven sales and marketing environments

Physical and Work Environment Requirements:

This position is based in a manufacturing environment and may require the following over extended periods of time up to a full 8-hour work shift (excluding lunch and breaks): stand, walk, sit, squat or bend, kneel and rise, lift, carry, push, or pull materials and equipment weighing up to — and occasionally exceeding — 50 pounds, view a computer or other digital screen, work on a computer, workstation or comparable system, and make accurate entries in such systems. Manual dexterity and fine motor skills are required for detailed assembly and precision work. Work may take place in areas with varying temperatures or no climate control, varying noise levels, and production equipment in motion. Proper personal protective equipment (PPE) must be worn in designated areas at all times as required by company policy. Reasonable accommodations may be available to enable individuals with disabilities but are always subject to safety concerns for the employee and all team members.  Employer may require a physical assessment of the candidate’s ability to perform these tasks as a condition of an offer letter.  Any assessment will be performed by a third party vendor and will be reported on a pass/fail basis with no other medical information conveyed to employer.

Equal Opportunity Employer:
Gwynedd Manufacturing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Note: This job description reflects general duties and responsibilities and is not intended to be an exhaustive list. Management may modify or assign other responsibilities as needed.