Vice President Sales & Operations

** this is not a role with ForceBrands. The company is in the food & beverage distribution industry. Candidates must be based in the Philadelphia or Southern New Jersey area.

Job Title: VP Sales and Operations

Reports To: SVP Sales

SUMMARY

The VP Sales & Operations serves as the Sales leader, reporting

directly to the SVP Sales. The VP Sales will play a pivotal role in shaping and executing the

company’s strategic vision to drive revenue growth and operational excellence.

This leader will spearhead the sales team, identifying new business opportunities and cultivating

key client relationships while expanding market presence. They will oversee day-to-day

operations, ensuring efficiency, quality, and compliance of sites with company standards. By

establishing key performance indicators (KPIs), the VP will monitor sales performance and

operational effectiveness, implementing improvements as needed.

Collaboration with cross-functional teams, including marketing, manufacturing, and finance, will

be essential to align strategies and optimize resource allocation. The VP will conduct market

analysis to stay ahead of trends and customer needs, develop and manage budgets and forecasts, and mentor staff to foster a high-performance culture. Additionally, they will communicate regularly with executive leadership, reporting on sales performance and operational challenges, while leading initiatives for process improvement and innovation within the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may

be assigned. Nothing in this job description restricts management’s right to assign or reassign

duties and responsibilities to this job at any time.

• Develop and implement strategic sales and operations plans and initiatives that align with corporate objectives for products and services.
• Manage operating budgets to foster sales and revenue growth while effectively
• controlling costs to enhance overall profitability, while maintaining safety.
• Oversee retail operations, encompassing warehouse facilities, delivery, field
• sales, and merchandising support.
• Provide leadership in the execution of the annual strategic plan and the
• implementation of strategic operating initiatives, such as Route-to-Market.
• Lead sales forecasting activities and establish performance metrics to drive
• results.
• Continuously assess market needs and formulate comprehensive strategies to
• ensure effective execution of sales operations.

• Collaborate with the Marketing team to develop mid- to long-term strategies for customer engagement and channel optimization.
• Recommend product positioning, packaging, and pricing strategies that yield
• optimal business outcomes.
• Secure necessary authorizations and enhance distribution across accounts while
• establishing vertical call coverage.
• Participate in joint account meetings with franchise companies and distributors
• to ensure alignment on pricing and programming initiatives.
• Monitor profit and loss ratios, as well as market share, in relation to industry
• standards and economic trends.
• Work closely with Production and Supply Chain departments to ensure
• alignment in sales and operations planning.
• Develops an annual operating budget and manages a system of controls to ensure
• service levels and operational performance goals are met within prescribed cost,
• revenue and profit parameters.
• Direct market channel development efforts and establish sales quotas and
• performance goals. Conduct ongoing analysis of competitor products and
• sales/marketing activities.
• Support sales representatives in cultivating customer relationships and
• negotiating agreements.
• Build and sustain a highly effective and motivated sales team through clear
• vision, strategic direction, and coaching.
• Plan and implement comprehensive sales processes and resources to achieve
• target productivity and service goals.
• Supports employee safety initiatives throughout organization.
• Facilitate effective communication between the sales department and other
• related units as necessary.
• Perform other related duties as required and assigned.

KNOWLEDGE AND SKILLS: The requirements listed below are representative of the

knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable

individuals with disabilities to perform the essential functions.

• Demonstrated ability to drive company sales growth, profitability and market share through data and market analysis, which will lead to an effective sales plan. Technical skills in strategic/sales planning.
• Demonstrated ability to drive operational results to support an effective sales plan. Technical skills in warehousing, distribution, and process improvement.
• Excellent relationship building skills with a strong orientation to serving customer.
• Strong analytical and problem-solving skills.
• Requires strong oral and written communication and presentation skills including the ability to present ideas, and/or facts and recommendations effectively. Outstanding interpersonal and communication skills with a collaborative ability to work with external customers and diverse internal colleagues.

• Demonstrated negotiation skills.
• Demonstrated leadership record in strategically building and managing an effective and growth centric sales organization, including the ability to set up core processes and ensure fundamental go to market strategies are in place.
• Interpersonal and team skills with ability to professionally interact with all levels of personnel required.
• Strong analytical skills with a methodological approach to problem solving and implementation.
• Continuous improvement and safety mindset; knows how to work productively within a structured business system.
• Must have strong computer skills including proficiency in Word, Excel and
• PowerPoint.
• Excellent follow-up and organizational skills with the ability to multi-task.

EDUCATION AND WORK EXPERIENCE

• Possesses a minimum of 7 years’ progressive sales and operations experience.
• Beverage experience a plus.
• Minimum of 5 years’ experience in a senior sales manager or VP level role is required.
• A bachelor’s degree in business administration, sales and marketing or related field required.
• Previous experience in a union environment a plus.

CERTIFICATES, LICENSES, REGISTRATIONS

Valid Driver’s License.