What are the responsibilities and job description for the Digital Media Sales Manager position at Gulf Coast WBBH-WZVN?
Job Description
Gulf Coast NBC and Gulf Coast ABC, the Hearst-owned properties in fast-growing Fort Myers, FL, are looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs and Hearst’s emerging digital products. If you have a passion for strategic digital selling, have experience with new media and enjoy staying up to date with its evolution, including AI driven revenue tools, this customer-focused position leading a strong and successful team is ideal for you. You will report to the Sales Director.
Responsibilities
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve .
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Gulf Coast NBC and Gulf Coast ABC, the Hearst-owned properties in fast-growing Fort Myers, FL, are looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs and Hearst’s emerging digital products. If you have a passion for strategic digital selling, have experience with new media and enjoy staying up to date with its evolution, including AI driven revenue tools, this customer-focused position leading a strong and successful team is ideal for you. You will report to the Sales Director.
Responsibilities
- Prepare and implement individual advertiser account strategy including revenue goals
- Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
- In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
- Evaluate seller performance and provide feedback
- Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
- Respond to Request For Proposals (RFPs); meet client deadlines
- Meet with clients to develop/strengthen business relationships; improve client retention
- Develop/strengthen business relationships with important station vendors
- Support local sellers in sales presentations to multiple points of contact with client/agency personnel
- Develop and produce non-traditional revenue and new sales programs
- Manage multiple expense budgets related to digital projects
- Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
- Provide training to Local and National sellers
- Work with Digital Client Specialist and campaign managers to ensure audience delivery and creative assets of clients are met.
- Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
- Maintain current and accurate revenue forecasts by account
- Review new insertion orders
- Have a complete understanding of current digital marketing strategies including synergist values with other media.
- Understanding of pricing and inventory management principles
- Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
- Prospect, meet with, and close business with new station clients
- Have the skills to manage others
- Understand the digital landscape and competitive products
- Possess strong organizational skills
- Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
- Valid driver's license and reliable automobile
- Related military experience will be considered
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve .
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ Health Services
- Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.