Enrollment Coordinator

Job Title: Enrollment Coordinator

Location: Guilford Preparatory Academy

Position Summary

The Enrollment Coordinator at Guilford Preparatory Academy (GPA) is responsible for driving student enrollment growth through strategic outreach, marketing, and family engagement. This role leads GPA’s Project Returns (student re-enrollment initiative) while also building a strong pipeline of new students through community partnerships, targeted recruitment efforts, and consistent follow-up with prospective families.

The Enrollment Coordinator plays a critical role in ensuring GPA meets and exceeds enrollment targets by actively engaging families from initial inquiry through full enrollment completion.

Key Responsibilities

Project Returns & Retention (Re-Enrollment Focus)

• Lead and manage GPA’s Returning students campaign to secure re-enrollment commitments from current families
• Develop and execute outreach plans to follow up with families who have not completed re-enrollment
• Personally contact (phone, email, text, in-person) families who have indicated they are not returning to understand concerns and attempt to retain students
• Track and report re-enrollment status by grade level and identify trends impacting retention
• Collaborate with school leadership to address barriers to re-enrollment and improve family satisfaction

Lottery & New Student Follow-Up

• Manage follow-up with families who have been accepted through the lottery but have not completed registration
• Create and execute urgency-based communication plans to ensure all required enrollment documents are submitted
• Maintain consistent communication with waitlisted families to fill open seats quickly
• Track incomplete applications and proactively resolve barriers preventing enrollment completion
• Ensure all enrollment slots are maximized and backfilled efficiently

Student Recruitment & Community Outreach

• Develop and implement a year-round student recruitment strategy aligned with GPA’s enrollment goals
• Build partnerships with local daycares, Head Start programs, preschools, and community organizations
• Conduct regular visits to community sites to promote GPA and establish referral pipelines
• Represent GPA at community events, school fairs, and recruitment expos
• Coordinate and lead school tours, open houses, and family information sessions

Family Engagement & Customer Service

• Provide high-level customer service to all prospective and current families
• Build trusting relationships with families to encourage enrollment and retention
• Support onboarding efforts to ensure new families transition smoothly into GPA
• Communicate clearly regarding deadlines, requirements, and next ste

Marketing & Enrollment Campaigns

• Collaborate with leadership to execute targeted marketing campaigns to increase brand awareness and enrollment
• Support social media outreach, digital campaigns, and grassroots marketing efforts
• Assist in the development and distribution of marketing materials (flyers, brochures, banners, etc.)
• Ensure consistent messaging that reflects GPA’s academic programs, culture, and value to families

Enrollment Process Management

• Serve as the primary point of contact for prospective families from inquiry through enrollment
• Guide families through application, lottery, and registration processes
• Maintain accurate and up-to-date enrollment records and tracking systems
• Monitor enrollment numbers daily and adjust strategies to meet targets

Data Tracking & Reporting

• Track enrollment pipeline data including inquiries, applications, re-enrollments, and completed registrations
• Provide weekly enrollment reports to leadership, including:
• Project Returns status
• Lottery conversion rates
• Outreach and recruitment activity
• Analyze trends and recommend strategies to improve enrollment outcomes

Qualifications

• Preferred bachelor’s degree in marketing, Communications, Education, Business, or related field (preferred)
• 2 years of experience in recruitment, enrollment management, marketing, or sales
• Strong relationship-building and communication skills
• Highly organized with the ability to manage multiple priorities
• Experience working with diverse communities and families
• Proficiency in Microsoft Office and digital communication platforms
• Valid driver’s license and willingness to travel locally for outreach

Key Competencies

• Results-driven with a strong sense of urgency
• Relationship builder and community connector
• Strong follow-up and persistence skills
• Data-informed decision maker
• Ability to influence and persuade families

Work Environment & Expectations

• Combination of in-office work and frequent community outreach
• Occasional evenings and weekends for recruitment events
• High-accountability role tied directly to enrollment outcomes

Performance Metrics

• Total student enrollment vs. target
• Project Returns re-enrollment rate
• Lottery-to-enrollment conversion rate
• Number of completed applications vs. incomplete
• Number of community partnerships established
• Enrollment growth by grade level

Salary : $30,000 - $50,000