What are the responsibilities and job description for the Manager - Marketing Operations position at Guardian Protection?
- Manage the customer-facing website by maintaining accurate content, improving user experience, and ensuring reliable functionality to support customer acquisition, strengthen retention, and reinforce brand credibility.
- Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
- Track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
- Develop customer insights and audience strategies to improve targeting, message relevance, and customer journey performance.
- Manage paid and organic social media to build brand awareness, increase audience engagement, and support lead generation.
- Support optimization of the marketing P&L to align spending with growth priorities, revenue impact, and measurable return on investment.
- Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities.
- Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
- Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
- Manage content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
- Manage the campaign calendar to coordinate priorities, improve visibility, and ensure timely execution of marketing initiatives.
- Mentor teammates strengthen marketing capabilities, improve execution consistency, and support professional growth.
- Support marketing reporting development and delivery to provide clear performance insights, leadership visibility, and actionable recommendations.
- Support brand building and customer experimentation to test new approaches, improve customer response, and identify growth opportunities.
The Armstrong Group is a family owned and operated collection of diverse companies. What began in 1946 as Armstrong County Line Construction, founded by Jud L. Sedwick in Kittanning, PA, has now grown into an organization that encompasses multiple industries and employs over 2,400 individuals nationwide. Our brands include Armstrong Utilities, Guardian Protection, Armstrong Development, 4Front Solutions, Twin Pops, and Armstrong Comfort Solutions.
Armstrong is an Equal Opportunity Employer.