What are the responsibilities and job description for the Business Growth Lead (Home Care) position at Guardian Angel Carers York?
Business Growth Lead
Salary: £27,360 milestone‑based performance bonuses
Location: Spelthorne, Elmbridge, Runnymede & Windsor/Maidenhead
Reports to: Registered Manager / Director Hours: Full‑time
About the Role: We are seeking a commercially minded, marketing‑focused Growth Lead to accelerate the expansion of our home care service across two territories - one established with a strong reputation and 550 weekly hours, and one brand‑new territory with no existing clients but is CQC registered.
This is a role for someone who thrives on building growth from the ground up, enjoys structured KPIs, and brings a polished, corporate approach to planning, reporting, and execution. You will be responsible for driving enquiries, improving conversion, building community partnerships, and ensuring our brand is consistently represented with professionalism and warmth.
Key Responsibilities
Marketing & Brand Growth
Salary: £27,360 milestone‑based performance bonuses
Location: Spelthorne, Elmbridge, Runnymede & Windsor/Maidenhead
Reports to: Registered Manager / Director Hours: Full‑time
About the Role: We are seeking a commercially minded, marketing‑focused Growth Lead to accelerate the expansion of our home care service across two territories - one established with a strong reputation and 550 weekly hours, and one brand‑new territory with no existing clients but is CQC registered.
This is a role for someone who thrives on building growth from the ground up, enjoys structured KPIs, and brings a polished, corporate approach to planning, reporting, and execution. You will be responsible for driving enquiries, improving conversion, building community partnerships, and ensuring our brand is consistently represented with professionalism and warmth.
Key Responsibilities
Marketing & Brand Growth
- Lead the local marketing strategy across both territories
- Deliver targeted campaigns (digital, print, community, partnerships)
- Manage social media platforms and online engagement
- Maintain and optimise our online presence (Google Business, Homecare.co.uk, website updates)
- Produce monthly marketing performance reports with clear ROI analysis
- Build a presence in the new territory through partnerships, events, and outreach
- Develop relationships with local organisations, health professionals, and community groups
- Identify and act on opportunities for growth and referrals
- Produce structured weekly and monthly KPI reports
- Forecast growth, capacity, and resource needs
- Work closely with the care team to ensure operational readiness
- Contribute to business planning and strategic development
- Commercially minded with strong understanding of revenue, margin, and ROI
- Confident with data, KPIs, and structured reporting
- Experienced in business development, marketing, or multi‑site service growth
- Polished, articulate, and professional
- Creative thinker with strong execution skills
- Motivated by targets, growth, and milestone bonuses
- Able to build trust quickly and represent the brand with credibility
Salary : $27,360