What are the responsibilities and job description for the Marketing Strategy & Growth Manager position at Guard Dog Security?
About Guard Dog Security
Guard Dog Security is a fast-growing consumer brand in the e-commerce and retail space, on a mission to revolutionize how personal security products are designed, marketed, and experienced.
Careers at Guard Dog Security (Skyline USA) go beyond competitive pay. We offer a fast-paced, high-energy environment where ideas move quickly, ownership is real, and impact is visible. Individuals who are driven, entrepreneurial, and passionate about building something meaningful will thrive here.
The Opportunity
Guard Dog Security is seeking a high-impact commercial leader to build and scale the company’s go-to-market engine across retail, e-commerce, and emerging channels.
You will work directly with the CEO and play a critical role in shaping the company’s next phase of growth.
What You’ll Own
Commercial Strategy & Revenue Growth
- Develop and execute the company’s overarching commercial strategy across retail, e-commerce, and distributor channels
- Identify and prioritize revenue opportunities across product categories, pricing, and channel expansion
- Build forecasting models and revenue plans to support scalable growth
Retail & B2B Sales Enablement
- Create scalable line review strategies and retailer pitch frameworks
- Improve sell-in velocity and sell-through performance across key accounts
- Establish distributor governance and channel segmentation strategies
- Partner with the sales team to reduce reliance on manual processes and improve efficiency
Marketing & Demand Generation
- Own demand generation strategy across digital, influencer, retail, and lifecycle marketing
- Establish CAC targets, ROI frameworks, and performance tracking systems
- Build and manage internal and offshore marketing execution teams
- Develop repeatable campaign playbooks for product launches and seasonal initiatives
Product Launch & Innovation Alignment
- Partner with product development to prioritize SKU pipeline based on demand, margin, and competitive positioning
- Build structured product launch frameworks from concept to market
- Define positioning, pricing strategy, packaging narratives, and launch timing
- Ensure continuous feedback loop between market performance and product development
Data, Analytics & Performance Management
- Establish KPIs across marketing, sales, and product performance
- Drive data-informed decision-making across the organization
- Improve revenue per SKU, inventory productivity, and margin performance
- Build dashboards and reporting systems for leadership visibility
Leadership & Organizational Impact
- Build and lead a high-performing commercial team over time
- Collaborate cross-functionally with operations, finance, and leadership
- Act as a strategic partner to the CEO
- Bring structure, discipline, and scalability to a fast-growing organization
Who You Are
- 10 years experience in consumer products, e-commerce, retail, or high-growth DTC brands
- Proven track record of scaling revenue across both retail (B2B) and e-commerce (DTC) channels
- Experience launching multiple products and managing full go-to-market strategy
- Strong analytical and financial acumen (comfortable with margins, CAC, forecasting, etc.)
- Experience managing marketing channels including influencer, performance, and lifecycle
- Ability to operate both strategically and tactically in a fast-paced environment
- Entrepreneurial mindset with a bias for action and accountability
What Success Looks Like (First 12 Months)
- A fully built and executed commercial strategy across channels
- Improved retail sell-through and stronger line review outcomes
- A structured, repeatable product launch engine
- Clear marketing ROI and performance tracking systems
- Reduced reliance on founder-driven decision-making
- Increased revenue velocity and margin discipline
Why This Role is Different
This is not a traditional marketing or sales role.
This is a builder role.
You will have:
- Direct access to the CEO
- Ownership across multiple functions
- The ability to shape the future of a growing national brand
- Real influence on product, strategy, and execution