What are the responsibilities and job description for the PPC Specialist position at Guac Digital?
Guac Digital is expanding and we are looking for a top tier PPC specialist who understands how to run high converting Google Ads campaigns for construction and home service businesses. Our clients include remodeling companies, HVAC companies, garage door services, roofing contractors, and other skilled trades across multiple states. We want someone who knows how to turn ad spend into real phone calls, booked appointments, and closed projects.
You must have direct experience generating leads in the construction industry and understand the unique challenges of local service campaigns, such as GEO targeting, seasonal trends, keyword intent control, landing page alignment, and competitive bidding.
GHL experience is required. You will work inside our system every day, handle pipelines, monitor lead flow, manage automations, update workflows, and ensure lead tracking is accurate for our clients.
Responsibilities include:
• Building and managing Google Ads campaigns for construction and home service clients
• Optimizing for CPL, quality of calls, conversion rate, and overall ROI
• Running A/B testing for ads, extensions, and landing pages
• Monitoring search terms, budgets, and KPIs daily
• Communicating clearly with clients and our internal team
• Managing reporting inside GHL and ensuring proper attribution
• Identifying opportunities to scale and improve performance
Requirements:
• Proven results with Google Ads in the construction or home service industries
• Strong understanding of local keyword strategy and intent based targeting
• Ability to diagnose issues quickly and provide clear solutions
• Excellent communication skills
• GHL experience is a must
If you are driven, skilled, and ready to help us scale our clients to the next level, comment below or message me directly. Guac Digital is growing fast and we want the best people on our team. Let us grow together.