Social Creative Lead

About Us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

We are looking for a Social Creative Lead who lives at the intersection of culture, creativity, and performance. In this role, you will lead the development of breakthrough social creative across algorithmic platforms like Meta, TikTok, and emerging channels. You will combine a deep understanding of how content travels online with a disciplined, test-driven approach to creative development.

You will partner closely with growth, creative, brand planning, research, and data to create social-first content that delivers both cultural relevance and measurable performance. You will also operate as a hands-on creator who can concept, shoot, edit, and produce both video and static ads optimized for feed, Stories, Reels, and other native formats.

The ideal candidate is fluent in the language of the internet, obsessed with performance signals, energized by rapid experimentation, and grounded in brand-supporting storytelling. You know how to methodically test creative hypotheses, translate data into creative direction, and continuously evolve what high-performing social content looks like.

What You Will Be Doing

• Develop and lead a social-first creative strategy that aligns performance goals with brand voice and platform best practices
• Build structured creative testing frameworks with Brand Planning that validate hypotheses, explore new formats, and uncover what resonates with different audience personas
• Partner with growth and data teams to track performance signals, interpret data, and translate insights into rapid creative iteration
• Build and maintain an always-on pipeline of new creative ideas informed by cultural trends, creator behaviors, community conversations, and platform shifts
• Concept, script, direct, shoot, and edit native social video and static assets optimized for algorithmic distribution
• Understand how platform algorithms prioritize content and use that knowledge to shape creative direction and storytelling
• Collaborate with brand planning, CRO, and product marketing teams to ensure creative reflects the brand’s identity while maximizing conversion and engagement
• Manage a team of special designers, slasher creatives, and agency partners to ensure testing velocity and quality standards
• Develop guidelines, templates, and scalable systems that help the organization produce high-quality, high-volume social content
• Work closely with external creators, freelancers, or production partners when needed to expand creative capacity
• Monitor competitive landscapes and platform trends to identify new opportunities for breakthrough creative

You Will Be a Good Fit If You Have

• 7 years of experience creating social-first creative in a performance-driven environment, ideally within a growth team, creative studio, or agency
• Deep fluency in Meta, TikTok, and other performance channels, including an understanding of how creative influences delivery, CPM efficiency, and conversion
• A portfolio that demonstrates mastery of short-form video, static ads, editing, and native social storytelling
• A strong grasp of internet culture, meme language, creator trends, and the nuances that make content feel native to each platform
• Experience developing structured testing plans and frameworks that connect creative concepts to personas, hypotheses, and clear measurement criteria
• An analytical mindset with an addiction to real-time performance data and an ability to translate signals into creative iteration
• Hands-on production experience, including shooting, lighting, editing, sound, and post-production for feed-optimized content
• Strong collaboration skills and the ability to work closely with growth, analytics, brand, and product teams
• A proactive, pace-setting, solutions-oriented approach to creating high-volume content in a dynamic environment
• A passion for pushing boundaries while maintaining brand integrity and consistency across all touchpoints

Employment Type: Full Time, Exempt 
Base Compensation: The base compensation range for this position is $140,000–$163,000 USD Annually 
This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites).
The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location.

Full Time Employee Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at talentops@growtherapy.com. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.