Senior/Staff Content Designer

About Us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

The Opportunity:

We’re seeking a Senior/Staff Content Designer to craft clear, inclusive, and trustworthy product experiences across our client and provider products.

You’ll work end-to-end: defining content strategy, shaping value propositions, building language systems, and writing the UI copy that powers critical workflows. The right candidate brings strong product instincts, comfort with ambiguity, and the ability to translate complex mental and behavioral healthcare and insurance concepts into language that helps people move forward with confidence. 

What You’ll Do:

• Lead content strategy for your surfaces and journeys for our core products and features by partnering with Product, Design, Research and Ops to uncover explicit and latent customer needs, then map business goals to those needs to define messaging across channels and touchpoints
• Craft compelling, prioritized value propositions that, through complexity, define message hierarchy, and decide where messages matter most across the journey
• Write product content at every fidelity—from prompts, labels, and error states to onboarding, notifications, and long-form help—explore multiple options, tone shifts, and manage risk and safety, explaining trade-offs with confidence
• Shape and evolve content systems, style guidelines, and reusable frameworks to scale consistent experiences across the platform
• Audit existing content for inclusivity, clarity, and tone, ensuring outputs align with Grow Therapy’s mission and voice
• Bring clarity to complex domains by translating healthcare jargon into approachable language; partner with Legal and Clinical early and often to align on compliant, human-centered solutions
• Work directly in Figma and product prototypes; plan research with product managers/designers/researchers to validate comprehension, trust, and usability
• Drive cross-functional alignment by facilitating workshops, making crisp recommendations, managing stakeholders, and documenting decisions as guidelines and best practices

You’ll Be a Good Fit If You Have: 

• 6 years in content design/UX writing with a portfolio demonstrating impact across journeys, systems, and UI copy (in-house product experience required)
• Track record of collaborating cross-functionally and leading high-impact initiatives in ambiguous, fast-paced environments
• Superior communication and storytelling skills, with sensitivity to tone, inclusivity, and the mental health context
• Proven expertise in UX writing, content strategy, and systems thinking
• Writing craft that is concise, conversational, inclusive, and precise — plus the range to flex tone appropriately for context and audience
• Research fluency and comfort leveraging insights/data and collaborating with researchers to inform strategy and iterate.
• Tools & prototyping skills that show you’re comfortable in Figma (and similar), able to troubleshoot interaction/content issues and work directly in prototypes
• Business orientation so you can tie choices to outcomes, articulate trade-offs, and show measurable impact on engagement, comprehension, and trust
• In-house product experience required; healthtech or consumer-facing product experience preferred

Requirements:

• Bachelor’s degree or equivalent practical experience
• Portfolio required, showcasing both strategic content work and conversational/AI design samples
• Excellent collaboration and mentorship skills
• Strong understanding of accessibility and inclusive design principles

Role Details:

Employment Type: Full Time, Exempt
Base Compensation: 

• Zone 1 (NYC, SF, Seattle Metro Area, with an expectation of ~3 days per week in person): $200,000 - $250,000 USD annually
• Zone 2 (All other US locations, including remote in NYC, SF, Seattle Metro Area): $167,000 - $208,000 USD annually

The base compensation for this role will vary depending on several factors, including relevant experience and qualifications. 

Full Time Employee Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards therapy and personal & professional growth.
• Mental & Physical Health Support: Weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.