What are the responsibilities and job description for the Social Media & Digital Marketing Specialist position at Grote Automotive, Inc.?
We’re Hiring: Social Media & Digital Marketing Specialist
Grote Automotive (4 dealership locations) is looking for a social media pro who knows how to run paid ads AND create daily organic content (reels, stories, posts) that drives real results. This isn’t a “learn as you go” role — we need someone with proven experience who can bring fresh ideas, strategy, and execution right away.
About the Role
We are seeking a highly skilled Social Media & Digital Marketing Specialist who already knows how to run paid advertising and manage daily organic content across multiple platforms. This role is hands-on, creative, and results-driven—you won’t be “figuring it out” here; we’re looking for someone who can bring proven expertise and immediately elevate our presence.
Responsibilities
Paid Advertising
- Create, manage, and optimize paid ads across Facebook, Instagram, Google, and other platforms to drive measurable results (website traffic, leads, and in-store visits).
- Manage ad spend efficiently, ensuring cost per lead aligns with dealership goals.
Organic Content & Daily Posting
- Develop and post engaging daily content (photos, reels, short-form videos, stories, etc.) for all 4 dealership locations.
- Highlight promotions, inventory, customer experiences, employee spotlights, and community involvement.
- Ensure consistency of voice and branding across platforms.
Growth & Engagement
- Increase website traffic, social engagement, and local awareness.
- Strategically build campaigns that make people want to visit the dealerships in person.
- Track key metrics (reach, engagement, conversions, store traffic).
Hybrid Work
- Work remotely to create and manage campaigns.
- Spend time in-house capturing content, coordinating with staff, and staying connected to the dealerships.