Griffin Radio Sales Promotion Coordinator

A Radio Sales Promotion Coordinator at Griffin Media helps drive the Ideal Team Player culture.

Job Summary: The Radio Sales Promotion Coordinator supports the sales and marketing teams by coordinating and executing promotional activities that drive listenership and advertising sales for the company’s radio stations. This role involves working closely with sales representatives, clients, and on-air talent to ensure successful implementation of promotions, contests, and events. The coordinator is responsible for ensuring that all promotional efforts align with both sales objectives and the overall marketing strategy.

Job Responsibilities:

• Assist the Sales department in developing and executing promotional campaigns that support radio advertising and sponsorship deals.
• Coordinate on-air and digital promotions, including contests, giveaways, and special events, ensuring timely and accurate execution.
• Collaborate with sales representatives to create custom promotional packages for clients that enhance brand visibility and drive sales.
• Maintain a promotional calendar, ensuring all campaigns are scheduled and executed according to plan.
• Work closely with on-air talent and programming teams to ensure smooth promotion of sponsored content and events.
• Track and analyze the success of promotional campaigns, providing reports and insights to sales and marketing teams.
• Assist in the creation of promotional materials, such as sales collateral, digital ads, and on-air scripts.
• Act as one of the points of contact for clients regarding promotional activities, ensuring all client needs are met.
• Support Marketing department in coordinating logistics for remote broadcasts, live events, and community outreach initiatives to increase station visibility.
• Effectively work with Sales, Radio, and Marketing to execute prospects or client’s participation in a campaign.
• Provide sales support to Radio Account Executives to assist with client promotional management and research.
• Perform other job-related duties as assigned, including driving an automobile for company business.

Job Schedule: This is a full-time position primarily working 40 hours per week. You may also be called upon at times to fill in other hours and days of the week to help cover vacations, illnesses, or special projects/events. This position is not eligible to work remotely.

Essential Qualities:

• Humble: A habit of sharing successes, putting the team first, and working for the good of the team. A “we” not “me” attitude. The ability to give and receive constructive criticism. Observe and employ the Golden Rule.
• Hungry: Exhibit a strong work ethic, drive, and willingness to take initiative.
• Smart (People Smart): The virtue of being interpersonally smart about the interactions and relationships of those you encounter.
• Positive Attitude: Exhibited by focusing on opportunities not problems, see the glass as half-full not half-empty.
• Sense of Urgency: How we react and respond.

Skills and Requirements:

• Bachelor’s degree in Sales, Marketing, Communications, or related field preferred. Related experience will be evaluated and may be substituted as years of education.
• 2 years of experience in promotions, marketing, or related fields preferred, ideally in radio or broadcast media.
• Strong organizational and project management skills, with the ability to handle multiple tasks simultaneously.
• Excellent written and oral communication and interpersonal skills, with the ability to collaborate with sales, marketing, and programming teams.
• Creative problem-solving skills and attention to detail.
• Proficiency in digital marketing tools and social media platforms.  
• Experience in the radio industry or broadcast media field preferred.
• Familiarity with radio programming and promotional trends preferred.
• Ability to maintain confidentiality.
• Extensive knowledge of Microsoft Suite, specifically PowerPoint, and the ability to learn new systems.
• Must be flexible/available to work some evening and weekend events.
• Must have, or be able to obtain, a valid Oklahoma driver’s license and have a driving record acceptable to the company.
• Ability to perform other job-related duties as assigned.
• Capable of handling the physical and mental requirements including:
  • ability to verbally communicate in English
  • ability to read computer monitor information (words and data)
  • ability to hear detailed spoken word
  • ability to remain sedentary and to travel to work location
  • ability to perform manual dexterity tasks with hands, fingers
  • ability to analyze data, concentrate, reason, and write
  • ability to perform under emotional stress
  • ability to lift 25 pounds unaided

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.