Digital Sales Traffic Coordinator

A Digital Sales Traffic Coordinator at Griffin Media helps drive the Ideal Team Player culture.

Job Summary: The Digital Sales Traffic Coordinator will be responsible for managing all aspects of the digital ad trafficking process. The role involves coordinating with the sales team and other departments, ad project management, order entry across multiple digital advertising platforms, ensuring accurate campaign delivery and reporting. The ideal candidate will have excellent organizational skills, a keen eye for detail and the ability to thrive in a fast-paced environment.

Job Responsibilities:

• Create digital sales proposals, contracts, inventory availability forecasting reports, and handouts for sales managers, account executives, and advertisers.
• Collaborate with the sales team to gather necessary assets and information for campaign execution.
• Enter and track digital sales orders and revenue, while keeping available inventory and products updated.
• Work with account executives and digital ad designers on digital ad production for clients.
• Ensure timely and accurate placement of digital advertisements in accordance with client contracts.
• Coordinate and manage the trafficking of digital sales campaigns across various digital platforms.
• Monitor and track the performance of digital campaigns by optimizing towards client KPI and ensuring pacing for campaign completion.
• Communicate effectively with sales team to ensure expectations are met and campaigns are properly optimized.
• Maintain detailed records of all digital campaigns, including schedules, placements, and performance metrics.
• Troubleshoot and resolve any issues related to digital ad delivery.
• Provide digital campaign reporting down to tactic and ad level for clients on a monthly basis or any other schedule needed.
• Assist in the development and implementation of digital advertising strategies and best practices.
• Stay up to date with industry trends and advancements in digital advertising technologies.
• Perform other job-related duties as assigned, including driving an automobile for company business.

Job Schedule: This is a full-time position primarily working 40 hours per week. You may also be called upon at times to fill in other hours and days of the week to help cover vacations, illnesses, breaking news, severe weather, or special projects/events. This position may be eligible to work remotely on occasion and at the discretion of the supervisor.

Essential Qualities:

• Humble: A habit of sharing successes, putting the team first, and working for the good of the team. A “we” not “me” attitude. The ability to give and receive constructive criticism. Observe and employ the Golden Rule.
• Hungry: Exhibit a strong work ethic, drive, and willingness to take initiative.
• Smart (People Smart): The virtue of being interpersonally smart about the interactions and relationships of those you encounter.
• Positive Attitude: Exhibited by focusing on opportunities not problems, see the glass as half-full not half-empty.
• Sense of Urgency: How we react and respond.

Skills and Requirements:

• High School diploma required, Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Computer skills that include a working knowledge of Microsoft Operating System (Word, Excel, etc.) and Adobe systems such as Photoshop, as well as the ability to learn new systems.
• Minimum of 2 years work experience in digital advertising, media planning, sales, or related environment.
• Proficiency in digital ad trafficking/management platforms such as Google Ad Manager, Google Ads or Meta Ads Manager preferred.
• Strong understanding of digital advertising platforms and technologies, including ad servers, DSPs, and programmatic buying.
• Strong analytical skills and the ability to interpret campaign performance data.
• Basic knowledge and understanding of HTML/Javascript
• Excellent organizational and multitasking skills.
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Detail-oriented with a commitment to accuracy and excellence.
• Must have, or be able to obtain, a valid Oklahoma driver’s license and have a driving record acceptable to the company.
• Ability to perform other job-related duties as assigned.
• Capable of handling the physical and mental requirements including:
  • ability to verbally communicate in English
  • ability to read computer monitor information (words and data)
  • ability to hear detailed spoken word
  • ability to remain sedentary and to travel to work location
  • ability to perform manual dexterity tasks with hands, fingers
  • ability to analyze data, concentrate, reason, and write
  • ability to perform under emotional stress
  • ability to lift 10 pounds unaided

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.