What are the responsibilities and job description for the KWTV Marketing Coordinator position at Griffin Media?
A Marketing Coordinator at News 9 helps drive the Ideal Team Player culture.
Job Summary: As a Marketing Coordinator you will assist with the execution and development of marketing/communications strategies, campaigns and other promotions for designated brands, including internal and external event activation. Campaigns will be developed in accordance and with understanding of station research, brand, and strategic goals. You will support the company’s marketing initiatives, coordinate promotional activities, and assist in developing strategies to increase viewership and brand awareness.
Job Responsibilities
Qualifications
Essential Qualities:
Job Summary: As a Marketing Coordinator you will assist with the execution and development of marketing/communications strategies, campaigns and other promotions for designated brands, including internal and external event activation. Campaigns will be developed in accordance and with understanding of station research, brand, and strategic goals. You will support the company’s marketing initiatives, coordinate promotional activities, and assist in developing strategies to increase viewership and brand awareness.
Job Responsibilities
- Execute marketing plans, duties, and events by working seamlessly with other Griffin Media divisions, departments, and external vendors.
- Demonstrates attention to detail and understands the importance of meeting deadlines, benchmarks, and overcommunication.
- Work closely with Director of Marketing, Marketing Manager, and Creative Services Manager to develop marketing plans and promotional spots.
- Effectively manage their own timelines and deadlines to meet overall company objectives and goals.
- Develop engaging content for various platforms including social media, website, and email newsletters.
- Coordinate promotions, community events, and partnerships with local organizations to enhance the station’s visibility and engagement,
- Perform other job-related duties as assigned, including driving an automobile for company business.
Qualifications
Essential Qualities:
- Humble: A habit of sharing successes, putting the team first, and working for the good of the team. A “we” not “me” attitude. The ability to give and receive constructive criticism. Observe and employ the Golden Rule.
- Hungry: Exhibit a strong work ethic, drive, and willingness to take initiative.
- Smart (People Smart): The virtue of being interpersonally smart about the interactions and relationships of those you encounter.
- Positive Attitude: Exhibited by focusing on opportunities not problems, see the glass as half-full not half-empty.
- Sense of Urgency: How we react and respond.
- Formal education equivalent of BS degree in Marketing, Broadcast Communications, Journalism or related field. Related experience will be evaluated by Company management and may be substituted on the basis of two years of experience equals one year of education.
- Two years marketing, sales, project management, or media experience preferred.
- Must be organized with exceptional attention to detail skills.
- Strong written and verbal communication skills.
- Advanced knowledge of Microsoft Office suite, including but not limited to Word, Excel, PowerPoint; as well as Adobe Acrobat and Photoshop. A working knowledge of Basecamp encouraged. Willingness and enthusiasm to learn new systems required.
- Effective oral and written communication skills, as well as the ability to maintain confidentiality.
- Experience or interest in coordinating corporate and community events.
- Ability to make quick and appropriate decisions and gain the cooperation of others.
- Some in-state travel required. Must be flexible/available to work some evening and weekend events.
- Must have, or be able to obtain, a valid Oklahoma driver’s license and have a driving record acceptable to the company.
- Ability to perform other job-related duties as assigned.
- Capable of handling the physical and mental requirements including:
- ability to verbally communicate in English
- ability to read computer monitor information (words and data)
- ability to hear detailed spoken word
- ability to remain sedentary and to travel to work location
- ability to perform manual dexterity tasks with hands, fingers
- ability to analyze data, concentrate, reason, and write
- ability to perform under emotional stress
- ability to lift 25 pounds unaided