Head of Sales and Marketing

We are hiring a hands-on leader to build and run the company’s growth engine across marketing, sales, and partnerships. The go-to-market strategy and associated execution is paramount to driving membership growth and establishing Griffin as a trusted platform for care in new and existing markets.

Specifically, the Head of Sales and Marketing will:

Build a Scalable Growth Engine

• Design and implement a structured marketing and sales infrastructure.
• Develop / manage a multi-channel growth strategy combining professional referrals (e.g., physicians, real estate agents, wealth managers), community partnerships (e.g., schools, country clubs), digital demand, and other community events.
• Implement CRM-driven marketing and sales processes to track funnel performance.
• Stand up marketing dashboards summarizing leads by source, conversion by source, pipeline leakage by stage, and marketing spend by channel, among other relevant metrics.

Improve Patient Conversion & Sales Discipline

• Manage / refine sales processes and ensure the Griffin way is clearly articulated to all prospective members.
• Standardize consult conversations to emphasize value before price.
• Maintain strategy / talk track for physicians to cross-sell memberships to existing patient panels.

Support Market Expansion

• Launch and lead marketing and community engagement strategy for existing and new clinics.
• Develop and support local awareness campaigns for both existing and new clinics.
• Build and maintain relationships with influential community stakeholders in each market. Key stakeholders expected to include physicians, real estate agents, wealth managers, schools and country clubs.

Build a Referral-Driven Growth Model

• Develop systematic referral partnerships across physicians, patients, realtors, wealth managers, community influencers, and local business leaders.
• Strengthen brand positioning and clarify brand messaging and value proposition.

Improve website and digital presence.

• Create marketing programs that resonate with affluent and professional demographics.
• Ensure consistent brand presentation across all locations.

QUALIFICATIONS

• Experience building multi-channel growth engines (referrals, partnerships, digital marketing, and community engagement).
• Extensive relationships in the Florida Market (ideally St. Pete/Tampa/Clearwater)
• Experience improving customer acquisition funnels and conversion processes.
• Strong familiarity and experience working with CRM systems such as HubSpot.
• Experience growing businesses with limited budgets by focusing on high-ROI channels.
• Extremely outgoing and relationship-driven
• Comfortable engaging with high-net-worth or professional communities
• Strong communicator with a polished, sophisticated demeanor
• Entrepreneurial and self-driven
• Comfortable operating in a fast-growing, lean organization
• Proven ability to operate as both architect and builder – developing data-driven go-to-market strategies while rolling up your sleeves to drive execution
• Comfortable owning outcomes end-to-end from high level positioning and pipeline strategy to campaign execution, sales enablement, and revenue performance.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• Preferred Qualifications: Experience in healthcare services, membership-based services or, luxury/premium consumer experiences