Director of Sales And Marketing

About the Company

Ou client is one of the largest and most iconic performance driving schools in the world, operating a 450 acre purpose-built facility in Chandler, Arizona.

Originally founded in 1968, they blend a deep motorsports legacy with a modern, experience-driven brand centered around high-performance driving, automotive enthusiasm, and unforgettable customer experiences.

Today, the company serves a diverse customer base including:

1. Automotive enthusiasts and aspiring racers Corporate groups and experiential event clients
2. OEM partners, including its role as the Official Driving School of Dodge SRT
3. Government and specialty training organizations
4. Automotive clubs, sponsors, and enthusiast communities

With continued investment, evolving partnerships, and expanded programming, the company is positioned as a premium experiential brand and destination, not simply a driving school.

The Opportunity

The company is seeking a hands-on director of sales and marketing to lead its next phase of commercial growth, customer acquisition, and brand evolution.

This leader will be responsible for increasing class enrollment, driving revenue growth, expanding brand awareness, and building a more aligned, performance-driven commercial organization.

This is a highly visible leadership role within a growing entrepreneurial business. The ideal candidate is equally comfortable building strategy, collaborating across teams, and rolling up their sleeves to execute initiatives that drive growth.

The company is not a large corporate marketing organization. It is a passionate, evolving business with significant opportunity. Success in this role will require grit, adaptability, creativity, and a willingness to wear multiple hats while helping elevate every aspect of the customer experience.

Key Priorities

1. Increasing enrollment and maximizing utilization across programs and experiences
2. Building and executing an integrated annual sales and marketing plan tied to measurable growth objectives
3. Expanding corporate events, sponsorships, partnerships, and experiential revenue streams
4. Increasing brand awareness and market relevance following the company’s rebrand
5. Strengthening alignment across sales, marketing, operations, and leadership
6. Enhancing the customer experience to drive repeat business, referrals, and long-term loyalty

This leader will help shape how customers experience the brand, creating an unmatched destination for drivers, automotive enthusiasts, and customers seeking memorable high-performance experiences.

Core Responsibilities

SALES LEADERSHIP & REVENUE GROWTH

1. Lead the company’s commercial growth strategy with accountability for revenue generation, utilization, and customer acquisition
2. Develop and execute sales strategies and promotional initiatives that increase enrollment and improve occupancy across programs
3. Optimize inbound sales processes while identifying opportunities for outbound business development and partnership growth
4. Build accountability and visibility into pipeline activity, conversion metrics, forecasting, and performance reporting
5. Partner with leadership on pricing strategy, promotional calendars, target audiences, and revenue objectives
6. Support growth across corporate events, sponsorships, dealer relationships, track rentals, and experiential partnerships

MARKETING LEADERSHIP & BRAND DEVELOPMENT

1. Lead the marketing function across digital, content, social media, PR, partnerships, and experiential activations
2. Own and evolve the company’s brand positioning, voice, and market presence to increase awareness and demand
3. Develop integrated campaigns that drive customer acquisition, engagement, conversion, and repeat business
4. Expand brand reach through influencers, enthusiast communities, partnerships, and events
5. Partner closely with Dodge, OEM partners, sponsors, agencies, and PR teams to maximize brand exposure and alignment

COMMERCIAL STRATEGY & CUSTOMER EXPERIENCE

1. Develop annual commercial plans across product, pricing, promotion, and customer experience
2. Evaluate the full customer journey to improve conversion, satisfaction, referrals, and repeat business
3. Help elevate the on-site experience and strengthen the company’s premium, hospitality-driven brand positioning
4. Identify opportunities to improve profitability and grow revenue across programs, events, memberships, merchandise, and partnerships
5. Serve as a brand ambassador with VIP customers, sponsors, dealers, partners, and automotive influencers

TEAM LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION

1. Lead a lean, growing sales and marketing team while operating as a hands-on contributor
2. Build a culture of accountability, urgency, collaboration, and continuous improvement
3. Strengthen alignment across sales, marketing, operations, instructors, and leadership teams
4. Provide leadership, coaching, and structure while helping build future team capability
5. Thrive in an entrepreneurial environment that requires flexibility, resourcefulness, and a willingness to step in wherever needed

Experience

1. 7 years of experience in sales, marketing, commercial leadership, or growth-oriented business roles
2. Proven success driving revenue growth, customer acquisition, and utilization within experiential, hospitality, lifestyle, sports, luxury, or automotive-related businesses
3. Experience leading both sales and marketing functions in collaborative, fast-paced environments
4. Strong background in consumer-facing or experience-driven businesses preferred
5. Experience building commercial strategies tied directly to measurable revenue outcomes
6. Experience with partnerships, sponsorships, events, dealer networks, or experiential activations is highly valued

Qualifications

1. Commercially-driven leader with strong sales and revenue orientation
2. Hands-on “player/coach” mentality with a bias toward execution
3. Strategic thinker with strong business acumen and sense of urgency
4. Entrepreneurial mindset with comfort operating in lean, evolving environments
5. Strong collaborator and relationship builder capable of earning credibility across teams and partners
6. High energy, adaptable, and solutions-oriented
7. Passion for creating memorable customer experiences and enthusiast-driven communities
8. Comfortable representing the brand with executives, sponsors, VIP customers, and partners

Bonus Qualifications

1. Passion for automotive culture, motorsports, enthusiast communities, or performance brands
2. Familiarity with OEM, dealer, or automotive partnership environments
3. Experience with experiential marketing, influencer engagement, or premium hospitality brands
4. Exposure to experiential programming, membership models, or lifestyle brands

Why This Role Matters

The company is at an exciting point in its evolution, with strong brand heritage, unique assets, and significant growth potential.

This role will play a critical part in shaping the company’s future by driving commercial growth, expanding brand awareness, and helping create one of the most exciting destinations for automotive and performance driving enthusiasts.

The ideal candidate will bring both strategic thinking and hands-on execution, someone energized by building, improving, and growing a passionate experiential brand.