What are the responsibilities and job description for the Employee Benefits Practice Leader position at Gregory & Appel?
Description
We are seeking a high-performing Employee Benefits Practice Leader who excels at both driving new business and leading, developing, and elevating a team of sales professionals.
This is a player-coach role for a market-facing producer who operates as an enterprise advisor, someone equally energized by personal production and by building the next generation of top-performing producers. You will lead from the front, shaping strategy, influencing outcomes, and setting the standard for what great looks like in our market.
This leader will focus on building a significant, sustainable book of business while driving sales excellence, strengthening team capability, and delivering consistent, disciplined execution across the practice.
We are not seeking a transactional broker. We are building a team of strategic advisors.
You Will Operate In a Dual Capacity
What You’ll Do
Revenue Growth & Market Leadership
You Are
We are seeking a high-performing Employee Benefits Practice Leader who excels at both driving new business and leading, developing, and elevating a team of sales professionals.
This is a player-coach role for a market-facing producer who operates as an enterprise advisor, someone equally energized by personal production and by building the next generation of top-performing producers. You will lead from the front, shaping strategy, influencing outcomes, and setting the standard for what great looks like in our market.
This leader will focus on building a significant, sustainable book of business while driving sales excellence, strengthening team capability, and delivering consistent, disciplined execution across the practice.
We are not seeking a transactional broker. We are building a team of strategic advisors.
You Will Operate In a Dual Capacity
- Employee Benefits Advisor / Producer
- Self-funded and alternative funding strategies
- Cost containment and multi-year healthcare planning
- Pharmacy and clinical risk management
- Population health and workforce engagement
- Regulatory and compliance risk mitigation
- Sales Leader & Practice Builder
- Coaching consultative selling, deal strategy, and executive presence
- Driving accountability to pipeline activity, conversion, and revenue outcomes
- Elevating the team from transactional quoting to strategic advisory
- Creating consistency in sales process, messaging, and go-to-market approach
- Building a culture of performance, collaboration, and continuous improvement
What You’ll Do
Revenue Growth & Market Leadership
- Own and drive organic growth strategy for the Employee Benefits practice
- Develop and execute a focused business development strategy targeting mid-market and large employers
- Personally produce new business while setting the pace and standard for the team
- Establish a strong market presence as a trusted advisor in complex benefit strategy
- Influence positioning, differentiation, and competitive strategy within the market
- Coach, mentor, and develop producers at varying experience levels
- Lead pipeline reviews, deal strategy sessions, and finalist preparation
- Instill disciplined sales processes, forecasting accuracy, and accountability rhythms
- Support recruiting, onboarding, and ramping of new producers
- Build bench strength and succession within the practice
- Lead high-level discovery tied to workforce strategy, risk, and financial performance
- Design multi-year benefits roadmaps
- Translate claims data, financial modeling, and market insights into executive-level strategy
- Engage in complex or at-risk opportunities as a senior advisor and closer
- Partner with analytics, actuarial, compliance, and service teams to deliver differentiated solutions
- Ensure alignment between sales strategy, service delivery, and client outcomes
- Influence product innovation, vendor strategy, and go-to-market initiatives
- Act as the bridge between revenue generation and operational excellence
- Contribute to the overall vision and growth strategy of the Employee Benefits practice
- Identify market trends, emerging risks, and opportunities for differentiation
- Help define and operationalize what “great” looks like in sales execution and client engagement
- Drive consistency, scalability, and long-term value creation across the practice
- 10 years of Employee Benefits brokerage or consulting experience
- Proven track record of generating significant new revenue and sustained book growth
- Experience leading, mentoring, or coaching producers (formally or informally)
- Deep expertise in self-funded, level-funded, and fully insured health plans
- Strong executive presence with boardroom credibility
- Ability to translate data into strategy and influence senior decision-makers
- Disciplined pipeline management and sales process rigor
- Competitive drive balanced with a team-first mindset
- Active Life & Health license
You Are
- A player-coach who leads by example and earns followership through performance
- A builder motivated by growing people and a practice
- A strategic thinker who thrives in complexity and ambiguity
- A coach at heart who finds fulfillment in developing others
- A market competitor who plays the long game, focused on sustainable growth and lasting relationships
- True independence with a client-first strategy
- Deep analytics, compliance, and population health expertise
- A collaborative culture where colleagues are our competitive advantage
- Entrepreneurial environment with meaningful earning potential
- Long-term wealth-building through sustained book growth
- A firm committed to helping you build something lasting