What are the responsibilities and job description for the On Premise Market Manager - Leading Global Beverage Company- Boston, MA position at Green House Agency, Inc?
Who We Are
Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’ and our strategic ‘house’. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor. Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture, and ultimately, powerful creative brand engagements.
Job Summary
The On Premise Market Manager will be responsible for driving on-premise brand engagement, managing key trade partnerships, and leading program execution and activations for Mother Brand (MB) within the on-premise channel. The ideal candidate is expected to balance strategic thinking with effective execution in a dynamic environment, working closely with stakeholders across retail, trade advocacy, and education channels. Key KPIs will guide the performance of this role, which focuses on developing localized brand partnerships, executing guest
marketing initiatives, and overseeing trade education and training programs. The On-Premise Market Manager will report to the On-Premise Channel Lead.
We are also passionate about supporting the local industry culture and fostering creativity in the trade community and accounts we serve. As the On-Premise Market Manager, we want you to share this same passion! You will have the opportunity to work closely with the trade community, build relationships, and bring a premium non-alc beverage portfolio to life in authentic and engaging ways.
This exciting role requires a dynamic and experienced Market Manager who has a solid sales and marketing background and can balance thinking creatively with the key execution priorities of the business.
Responsibilities
10% Localized Brand Partnerships & Programming:
Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’ and our strategic ‘house’. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor. Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture, and ultimately, powerful creative brand engagements.
Job Summary
The On Premise Market Manager will be responsible for driving on-premise brand engagement, managing key trade partnerships, and leading program execution and activations for Mother Brand (MB) within the on-premise channel. The ideal candidate is expected to balance strategic thinking with effective execution in a dynamic environment, working closely with stakeholders across retail, trade advocacy, and education channels. Key KPIs will guide the performance of this role, which focuses on developing localized brand partnerships, executing guest
marketing initiatives, and overseeing trade education and training programs. The On-Premise Market Manager will report to the On-Premise Channel Lead.
We are also passionate about supporting the local industry culture and fostering creativity in the trade community and accounts we serve. As the On-Premise Market Manager, we want you to share this same passion! You will have the opportunity to work closely with the trade community, build relationships, and bring a premium non-alc beverage portfolio to life in authentic and engaging ways.
This exciting role requires a dynamic and experienced Market Manager who has a solid sales and marketing background and can balance thinking creatively with the key execution priorities of the business.
Responsibilities
10% Localized Brand Partnerships & Programming:
- Establish strategic localized partnerships to enhance brand positioning within the on-premise channel.
- Drive brand visibility and engagement by collaborating with local market players.
- Collaborate with local influencers and trade professionals to build brand advocacy and visibility.
- Develop and execute influencer marketing campaigns in collaboration with the Brand Edge team.
- Lead and implement MB trade education programs, including Train- the-Trainer modules and Topo Academy.
- Act as a subject matter expert on MB’s trade advocacy initiatives, supporting field coaching and execution.
- Deliver trade engagement initiatives, supporting brand and spirits partnerships.
- Oversee account management and relationship building with key on-premise accounts.
- Drive guest marketing execution across key accounts, ensuring alignment with MB's brand guidelines.
- Activate and manage all guest marketing initiatives and executions.
- Ensure timely reporting of program activities and KPIs using the company’s CRM and reporting tools.
- Collaborate with internal teams and stakeholders to align on program goals, execution strategies, and key results.
- Maintain budget tracking, expense reports, and program communications with stakeholders.
- 5 years of beverage Sales & Marketing experience; adult beverage experience preferred.
- Adept at networking, selling, and interacting with diverse groups of people.
- Excellent communication, articulation, presentation, and public speaking skills.
- Ability to develop and maintain effective working relationships with all extended sales and brand team members.
- Strong business acumen, including Microsoft Office, professional communication, and presentation development.
- Understanding of efficiencies by leveraging opportunities against multiple resources.
- Willingness to work unconventional hours (late nights and weekends).
- Must be willing to live in the focus market.
- Must have a valid driver's license and be able to travel (drive) through the designated market area.
- Out-of-market travel is estimated at 40%.
- Communicates effectively both in-person and over the phone, email, and in presentations.
- Observes associate, customer/member, or supplier behavior.
- Creates documents, reports, event recaps for tracking progress and success.
- Ability to lift weight in excess of 40 lbs.
- Ability to carry weight in excess of 40 lbs.
- Ability to sit/stand for prolonged periods of time.
- Ability to pick up and transport POS, event equipment, and product.
- Salary Range: $65,000 - $75,000
- Bonus Potential: 10%
- Auto Allowance: $600 per month
- Communication Allowance: $150 per month
- Wellness Benefit: $50 per month
- Medical, vision, and dental insurance available
Salary : $65,000 - $75,000