Marketing Automation & Web Developer

Are you someone who loves figuring things out, taking ownership, and growing alongside evolving technology? We’re looking for a Marketing Automation & Web Developer who’s excited to learn, experiment, and help shape how we use emerging tools—especially as we expand and mature our CRM and marketing automation capabilities.

This is a hybrid technical‑marketing role where you’ll build seamless digital experiences that fuel engagement, lead generation, and customer lifecycle success. You’ll own and evolve our marketing automation platform, collaborate closely with marketing and sales, and help bring our digital presence to life across multiple websites.

Why This Role Is Different

You’ll own the marketing automation platform, but you won’t be doing it alone—this role is ideal for someone eager to learn, grow expertise, and guide others as we adopt new tools.

You’ll have space to experiment, optimize, and improve, not just maintain the status quo.

You’ll collaborate closely with marketers, developers, and sales to turn business goals into smart, scalable digital experiences.

Job Summary: 

This position manages the marketing automation platform with close collaboration of other team members/users, ensuring a seamless journey through campaigns, optimizing conversion paths, and delivering personalized digital experiences. This position is responsible for the routine maintenance of GPI-GPRO.com and GreatPlainsIndustries.com including content and UI upgrades and will serve as backup to support FLOMECmeters.com. This role is successful via close collaboration with the Product Visualization & Web Developer.

The ideal candidate is a creative problem‑solver with strong technical skills, a passion for digital marketing, and the ability to translate business goals into effective automated workflows, campaigns, lead generation, and website experiences.

Job Details: 

Marketing Automation: CRM

• Own the marketing automation platform.
• Develop automated workflows, lead nurture sequences, and triggered campaigns to support the buyer journey.
• Build email campaigns, landing pages, and forms that align with marketing goals and brand standards.
• Segment lists, score leads and optimize qualification criteria to support sales alignment.
• Ensure data integrity by aligning with sales & marketing standards for contact database management.
• Collaborate with Marketing Specialist to track performance of automation programs and recommend enhancements based on insights.

Digital Content Creation: GPI, GPRO, FLOMEC

• Produce digital assets to support ad campaigns, social media platforms, lead generation efforts, and landing pages.
• Support product launches with visual content for web pages.
• Ensure all visuals align with brand guidelines and marketing objectives.

Website Development & Maintenance: GPI-GPRO.com and GreatPlainsIndustries.com 

• Build, update, and maintain websites using Shopify and associated apps, including subdomain content sites.
• Optimize web content for performance, accessibility, SEO, and mobile responsiveness.
• Build/implement landing pages for campaigns, product launches, and lead gen initiatives across all websites.
• Improve site usability, accessibility, SEO, and overall digital experience.
• Ensure all digital content is responsive, fast, and visually consistent across devices. 
• Monitor site performance, resolve issues, and implement iterative improvements.

Analytics & Optimization

• Collaborate with Marketing Specialist to measure and analyze engagement metrics across web, email, and automation workflows, eCommerce metrics.
• A/B test landing pages, forms, and email campaigns to optimize conversion performance.
• Support creation of dashboards and reports to share key insights with marketing leadership.
• Recommend improvements based on data trends and user behavior.

Cross Functional Collaboration

• Partner with Product Visualization & Web Developer to build a consistent digital brand experience.
• Partner with the marketing team to execute multi-channel campaigns and develop digital assets.
• Work closely with sales to optimize lead flow and nurture programs.
• Collaborate with product, IT, and external agencies when needed to support larger digital initiatives.

Brand Stewardship

• Ensures all digital experiences reflect the brand’s voice and visual identity.
• Able to create visually compelling work while applying strong development practices.

 This Job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities of the employee.  The employee may be assigned other responsibilities as required of the position

Job Qualifications:

Required

• Bachelor’s degree in Marketing, Web Development, Digital Media, or related field—or equivalent experience.
• 2–4 years of experience in digital marketing, marketing automation, or web development.
• Hands-on experience with a marketing automation platform and CRM (Infor CRM, HubSpot, Salesforce, etc).
• Proficiency in HTML, CSS, and JavaScript for website development and email coding, experience with Shopify or similar ecommerce sites.
• Strong understanding of web UX/UI principles, responsive design, and SEO best practices.
• Analytical mindset with the ability to translate data into actionable insights.
• Ability to troubleshoot issues and find creative solutions.
• Clear communicator who thrives in a cross‑functional environment.
• High level of proficiency in both automation and front‑end development.
• Ensure consistency and quality across all digital touchpoints.

Preferred

• Experience with CMS platforms (e.g.,Shopify,WordPress,Webflow, HubSpot CMS).
• Basic design skills (Adobe Creative Cloud or similar).
• Experience with A/B testing platforms, tagging, and analytics tools (Google Analytics).
• Experience, or willingness to learn, and use AI tools to boost efficiency and quality, while applying critical judgment to ensure outputs are accurate, ethical, and aligned with team goals

Job Requirements:

Physical: Sitting at a desk for extended periods of time using standard office equipment. 

Tools / Equipment: Computer, 10 Key