Demo

Sales Consultant (Lansing)

Great Lakes Wine and Spirits
Lansing, MI Full Time
POSTED ON 7/9/2026
AVAILABLE BEFORE 7/8/2031

Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.

 

Great Lakes Wine & Spirits continues to grow as we seek a Sales Representative for our OS Wine Chain Team servicing multiple accounts in and surround areas of Lansing.

 

Essential Duties & Responsibilities

The Sales Consultant is a field-based role that focuses on selling, servicing, developing and growing the GLWAS portfolio of products within established customer accounts. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest portfolios around - coupled with a winning team culture. Great Lakes Wine & Spirits takes pride within and provides upward mobility into possible on-premise, independent, management roles based upon performance.

 

Sales Consultants will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a Sales Consultant, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:

  • Achieve monthly objectives on priority brands, specified programs and qualitative initiatives.
  • Generate positive business relationships with decision makers in assigned accounts.
  • Execute assigned headquarters programs from our major customers.
  • Present prepared, professional, persuasive, fact-based, personalized sales presentations
  • Develop and maintain good product knowledge on relative GLWAS products.
  • Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues.
  • Demonstrate initiative to grow overall spirits, beverage, and category knowledge.
  • Demonstrate competency of account 'Standards of Performance' through account conditions
  • Maintain product so that it is clean, rotated, and saleable.
  • Post retail pricing in a timely manner, while ensuring accuracy
  • Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed.
  • Consistently services accounts as outlined on Master Route
  • Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities.
  • Communicates proactively with customers and management.
  • Aligns daily activities to the needs and priorities of the company, as directed.
  • Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale.

 

Work Schedule

This is a full-time position with a flexible schedule Sunday through Friday. If the master route is satisfied and stores are adequately serviced, a Sales Representative is free to set their schedule. Evening and weekend hours may be required based on holiday schedules and business needs.

 

Work Environment & Physical Demands

This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.

 

Pay & Benefits

  • $42,000 - $50,000 per year (estimated total gross earnings)
  • $300 Monthly Car Allowance (non-taxed)
  • Vacation and Personal Time
  • 6 Paid Holidays
  • Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
  • Buy-Up Life Insurance and Disability coverage available.
  • Eligible for 401K enrollment upon date of hire.

 

Required Qualifications

  • Minimum age of 21 years
  • High School Diploma/GED (bachelor's degree preferred)
  • 2 years sales experience (preferred)
  • Basic competency with basic iOS devices
  • Positive & Entrepreneurial Attitude
  • A Success-Oriented, Competitive, and Creative Mindset
  • Basic technical ability (Email / Excel / Text)
  • Desire to learn and implement these learnings.

 

Additional Requirements

  • Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
  • Cooperates with all management and staff of GLWAS.
  • Follows all MLCC rules and regulations, as they apply to the position.
  • Use alcohol in a responsible manner when related to business activities.
  • Maintain a safe driving record.

 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary : $42,000 - $50,000

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Sales Consultant (Lansing)?

Sign up to receive alerts about other jobs on the Sales Consultant (Lansing) career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$133,900 - $199,666
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$148,985 - $221,159
Income Estimation: 
$80,062 - $120,119
Income Estimation: 
$104,680 - $202,844
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$129,120 - $252,029
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Great Lakes Wine and Spirits

  • Great Lakes Wine and Spirits Houghton, MI
  • GLWAS is seeking a part-time merchandiser/sales rep for the Houghton territory. Pay for the position is $15 per hour- approximately 12-18 hours per week. S... more
  • 8 Days Ago

  • Great Lakes Wine and Spirits Muskegon, MI
  • Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facili... more
  • 8 Days Ago

  • Great Lakes Wine and Spirits Battle Creek, MI
  • Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facili... more
  • 8 Days Ago

  • Great Lakes Wine and Spirits Kalamazoo, MI
  • Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facili... more
  • 9 Days Ago


Not the job you're looking for? Here are some other Sales Consultant (Lansing) jobs in the Lansing, MI area that may be a better fit.

  • Pauli Ford Saint Johns, MI
  • Automotive Sales Consultant – No Experience Necessary About Pauli Ford: At Pauli Ford, we don't just sell cars; we build relationships. As a second-generat... more
  • 9 Days Ago

  • Applied Systems Lansing, MI
  • Job Description Amazing Career Moments Happen Here Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team ... more
  • 14 Days Ago

AI Assistant is available now!

Feel free to start your new journey!