What are the responsibilities and job description for the Marketing Manager II position at Great Clips Inc.?
The Opportunity
As a Marketing Manager on the Great Clips Marketing Planning Team, you will manage planning, execution, and optimization of market-level marketing programs to achieve salon growth goals in a region of the U.S. The ideal candidate will be both strategic and tactical; comfortable laying out a larger plan, as well as implementing small details with franchisees across 30-40 markets. The role serves as a partner to support and guide franchisee marketing efforts and is in place to lead, inspire, and assist DMA-wide marketing efforts.
This position reports to the Director of Marketing Planning and works as part of the Marketing Planning Team, and cross-functionally partners with Operations, Legal, and IT, as well as many agency partners, in support of a multi-million-dollar Ad Fund budget. This position helps to informally lead and support a Marketing Planning Specialist who provides recommendations for new salon openings, incremental, and guerrilla marketing in the same region.
Your Mission
On your journey, you will face challenges such as:
- Develop, execute, and analyze annual strategic ad fund marketing plans in collaboration with assigned markets to address brand measures and drive desired customer count growth and profit objectives using appropriate tools/analysis to support recommendations.
- Continually collaborate with marketing planning team members and Operations Managers to guide and influence franchisees, ensuring strong buy-in for successful marketing plans.
- Provide analysis and recommendations to support franchisee’s ongoing marketing efforts both in new salons (through year two) and existing salon organizations.
- Provide recommendations to the Director of Marketing Planning on short-term and long-term ongoing marketing strategies to ensure we are positioned to deliver and leverage desired market-wide and system-wide marketing programs for franchisees.
- Coordinate with marketing vendors, agency partners and/or internal resources to provide market-wide media recommendations.
- Explore, recommend, negotiate, implement, and analyze new and proven market-wide marketing efforts designed to build overall awareness and drive measurable traffic to salons locations.
- Effectively manage the National Ad Fund for 30-40 markets annually.
- Establish relationships with franchisees in markets so trust is earned, and collaboration occurs.
- Indirectly coach and mentor Marketing Planning Specialists to help build a well-functioning, strategic team.
- Frequently present to both small and large co-ops, as well as at other large franchisee meetings.
- Ability to listen, earn trust, and accept direct feedback from franchisees while building strong, positive relationships.
Your Expertise
To land this job you will need to demonstrate, and/or possess the following:
- Bachelor’s degree is preferred with 8 years of marketing experience on either client or agency side, or a combination of the two.
- Field marketing, multi-unit retail and previous experience working with franchisees is preferred.
- Strong analytical abilities and understanding of a franchise business model.
- Ability to develop a complete marketing plan with solid financial accountability.
- Experience with a mix of traditional and digital marketing channels, and knowledge of creative/branding process at client or agency side preferred.
- Knowledge of marketing and advertising principles and practices; ability to apply these principles and practices in the development and communication of marketing/advertising programs.
- Experience in planning and managing budgets.
- Able to effectively multi-task and manage competing priorities.
- Ability to influence decisions using consumer and business insight to drive results.
- Customer relations skills, such as the ability to respond with a sense of urgency, and with tact and diplomacy in difficult situations.
- Planning skills, such as identifying and sequencing action steps to achieve goals while considering possible risks.
- Ability to build effective relationships across all levels, exchanging information freely and dealing well with differences of opinion or confrontation.
- Excellent computer skills and knowledge of Excel, Power Point and other financial or reporting platforms.
- Able to communicate in both written and verbal form with conviction and credibility, adapting the message to suit level of audience.
- Flexibility, a positive attitude, enthusiasm, and excellent problem-solving skills required.
- Ability to work independently and with teams.
- Ability to mentor and provide leadership to team members.
Your Work Environment
This is a hybrid work position requiring a combination of three in-office workdays and the option to work from home on the remaining two days. Working remotely will require reliable, secure internet.
Travel is required to markets across the country. Travel could include multi-day depending on scheduled meetings (~5%-10%).
Living the Values
We Are Kind
- Treat others the way you would like to be treated. Be humble, act honorably, and express gratitude. Respect and value everyone’s role in our company’s success.
We Exceed Expectations
- Innovate; be curious about what’s possible. Be adaptable and eager to respond to challenges. Collaborate and work together to achieve our goals. Strive for greatness and inspire others by your example. Be proactive. Seek continuous improvement.
We Focus on Execution
- Make decisions with the belief it can be executed in 6,000 salons. Focus on impact of key brand measures. Prioritize on ability to execute quickly.
We Keep it Simple
- Set clear expectations. Make things easy to understand and execute. Stay focused on what’s most important.
We Listen and Earn Trust
- Be respectfully honest; react thoughtfully. Respond quickly – 24 hours or less, and remember that personal contact is always best. Be transparent through open communication and candid conversation. Be willing to admit mistakes and fix them. Listen generously: Seek to understand other’s perspectives. Act with integrity. Always. Even when no one will know.
We Make it Fun
- Smile! Find opportunities to laugh. Celebrate accomplishments and recognize the contributions of others. Approach people and situations with a positive attitude. Build a sense of community where everyone enjoys coming to work every day.
What We Offer
We offer a competitive salary, health benefits, wellness programs, a company-matching 401K and tuition assistance but some perks that set us apart are:
A focus on your development. We want to know what your dreams and aspirations are and hope to find ways of Great Clips helping you along in your journey. Your personalized development plan will create a path for your growth and promotion potential.
A GREAT culture. One of the most frequent compliments you will hear about Great Clips from employees, franchisees and business partners alike is that Great Clips has a GREAT culture. Our belief is that we are strongest together and therefore find it important to have an inclusive, diverse work culture. Though we embrace our differences, we all share in our 6 core values; we are kind, we listen and earn trust, we keep it simple, we focus on execution, we exceed expectations, and WE MAKE IT FUN.
A spirit of ideas and innovation. Here at Great Clips, we have a competitive lead within our industry. Though we hold a strong position, we never stop pushing ourselves forward and continue to look for new ways of delivering a powerful and enduring brand.
About Great Clips
With more than 4,400 franchised salons throughout the United States and Canada, Great Clips is the world’s largest haircutting salon brand. Our salon owners and corporate staff are dedicated to our salon communities with a focus on philanthropic and volunteer activities. Great Clips, Inc. employees are passionate about what we do.
Great Clips Inc. is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Great Clips Inc. participates in the US E-Verify program. With all new hires, we provide the Social Security Administration and, if applicable, the US Department of Homeland Security with information from each new employee’s Form I-9 to confirm work authorization. This role is not eligible for immigration sponsorship.
Salary : $99,000 - $115,000