Marketing Manager

Company Overview

Great American Media is home to the family-friendly and faith driven portfolio of brands Great American Family, Great American Faith & Living, and Great American Pure Flix. We are committed to providing an uncompromised, uplifting environment that celebrates Faith, Family, and Country for the entire family. We are dedicated to our audience, and we believe that strong brands and high-quality programming create an unparalleled fan experience across the Great American Media portfolio.

We are seeking a growth-centric, excellence-focused Marketing Manager to join our team. This is an onsite hybrid position at our Texas Headquarters in Arlington (typically onsite Tues/Wed/Thurs and remote Mon/Fri). For the right candidate, this position may be based at another office location or remotely.

Job Purpose

The Marketing Manager plays a critical role in enhancing brand visibility and increasing revenue by providing end-to-end workflow support on campaigns and creating various marketing materials, such as one-pagers, custom decks, and digital banners. This role reports to the Chief Brand Officer/Chief of Staff and collaborates with internal and external partner stakeholders to ensure the successful delivery of partnership assets and marketing programs.

The Marketing Manager is a true brand fan and ensures all marketing materials align with brand requirements and standards.

Duties and Responsibilities

• Develop, maintain, and execute innovative marketing campaigns with partners to drive brand awareness, engagement and revenue growth.
• Create and maintain B2B and partnership marketing materials, including assets for advertising sales, distribution, and partnership proposals.
• Ensure all marketing efforts align with Great American Media’s brand strategy, messaging, and visual identity across all channels and touchpoints.
• Collaborate with various departments, such as Creative and Product, to ensure alignment with company objectives and deliver a seamless campaign execution.
• Manage the implementation and execution of partnership agreements by coordinating with internal stakeholders to ensure timely delivery of contractual obligations and deliverables.
• Oversee the execution of strategic brand initiatives, such as podcasts, book club, Pure Flix Premium, and virtual screenings.
• Support CRM marketing efforts through the coordination and scheduling of email campaigns focused on customer acquisition, engagement, retention, and lifecycle marketing across brands.
• Monitor, track and report progress on various campaigns and partnership agreements to executive leadership.
• Research and analyze industry trends, competitive activity, and marketplace developments, delivering relevant insights and recommendations to executive leadership.
• Assist with Distribution planning, execution, and tracking of contracted affiliate Media Buys.
• Maintain and regularly update the GAM affiliate website to reflect current marketing and content priorities.
• Other duties and projects as assigned.

Qualifications

• Must be willing to work outside of standard business hours based on business needs (evenings, weekends, holidays, etc.).
• High school diploma or equivalent required.
• Bachelor’s degree in marketing or related field preferred.
• 2 years’ experience executing marketing campaigns and tactical project plan deliverables.
• 2 years’ experience using Canva and similar programs to create marketing assets such as one-pagers, custom pitch decks, and digital banners.
• Familiarity with digital performance marketing campaigns and the creative assets, formats, and channels that support campaign objectives.
• Familiarity with CRM and email marketing platforms and basic understanding of email campaign execution.
• Excellent interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Adept at prioritization of tasks and workload.

Working Conditions

This position is in an office environment and may require some travel.The hybrid schedule typically consists of being onsite Tuesday/Wednesday/Thursday and remote Monday/Friday.

Depending on the candidate’s location, we may consider a fully remote position.

Physical Requirements

To meet the essential requirements of this position, you must be able to:

• Sit for long periods of time; more than 30 minutes
• Stand for long periods of time; more than 30 minutes
• Type and complete other meticulous tasks
• Bend and reach
• Lift up to 15 pounds at a time

Direct Reports

None at this time.

Compensation & Benefits

Competitive base salary commensurate with experience. We offer a comprehensive benefits package including:

• 401(k) retirement plan with employer match
• Employer paid medical, dental and vision insurance
• Employer paid STD and LTD
• Employer paid life insurance and AD&D plus voluntary supplemental options
• Pet Insurance
• Comprehensive paid time off – vacation, sick leave and holidays

GAC Media, LLC is an Equal Opportunity Employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.