What are the responsibilities and job description for the digital campaign manager position at GRAY MEDIA?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Job Summary/Description:
KCTV in Kansas City and KTVK in Phoenix are seeking a forward-thinking Digital Campaign Manager to help reshape how we support and grow our digital client base. This is a newly created role for a strategic, solutions-oriented leader who is ready to elevate our digital performance and deliver exceptional client experiences.
We're looking for an experienced leader ready to be a great teammate and an agent for change. You need to be an innovator who thrives on building processes, driving digital revenue, and providing true white-glove service. Even better, you'll join sales leaders who are eager for your input and ready to help you design the role you've always wanted.
Duties/Responsibilities include, but are not limited to:
- Revenue Strategy: Partner with leadership to develop and execute initiatives aimed at increasing overall digital revenue. Work with leadership on the GDM go-to-market strategy and execution.
- Media Planning & Strategy: Collaborate with Media Executives to develop strategic, data-driven digital media plans for premier prospects. Work with the sales team to build digital pitches.
- New Client Development: Go on premiere opportunity calls with Media Executives to strategize and pitch, and close new digital opportunities.
- Campaign Management & Optimization: Provide backend support for managing premier accounts—analyze campaign performance, identify optimization opportunities, and implement growth strategies.
- Client Reporting & Communication: Participate in reporting calls as needed with Media Executives and premiere clients, offering insights and recommendations to ensure client success.
- Training: Conduct regular training with both sales staff.
Qualifications/Requirements:
- Proven experience in Digital sales
- In-depth knowledge of how to build a digital sales strategy to drive leads, conversions, and revenue for our clients.
- Excellent communication and leadership abilities, comfortable influencing senior leaders and mentoring team members.
- Previous media sales management experience preferred
- Strong organizational and leadership skills in a fast-paced environment
- Excellent verbal, written, and presentation skills to pitch business decision makers
- Effective teamwork and collaboration abilities
- College degree
If you feel you're qualified and want to work with a great group of people, go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KCTV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.