What are the responsibilities and job description for the PROMOTIONS DIRECTOR - WHNS position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WHNS:
FOX Carolina is located in Greenville, South Carolina, one of the nation's fastest-growing and most desirable cities. Serving the Greenville-Spartanburg-Asheville-Anderson market (#36), FOX Carolina is the region's leader in local news, live sports, digital marketing, and innovative advertising solutions.
In addition to FOX Carolina, our team represents Gray Digital Media, Telemundo South Carolina, and Palmetto Sports & Entertainment, providing clients with powerful multimedia marketing solutions across broadcast television, streaming, digital, social, and live sports.
Our culture is built around teamwork, innovation, accountability, and helping businesses grow.
Job Summary/Description:
We’re looking for a Promotions Director to lead the strategy, creation, and execution of station promos that strengthen our brand and drive viewership. This role partners closely with the Creative Services Director and News leadership to ensure promotion priorities are clear, campaigns are delivered on time, and on-air messaging is compelling, consistent, and audience-focused.
Duties/Responsibilities include, but are not limited to:
• Lead day-to-day planning and production of station promos (news, brand image, community, and special projects as assigned) for FOX Carolina and the Palmetto Sports and Entertainment subchannel.
• Translate station priorities into a promotable weekly/monthly plan; maintain promo calendars, priorities, and deadlines
• Write, produce, and edit high-impact promos and topical campaigns from concept through delivery.
• Create complementary social media promotion to reinforce on-air messaging in a way that is native to each platform and audience
• Manage the promo workflow from request to final approval, ensuring accuracy, brand consistency, and legal/standards compliance.
• Maintain and enforce station brand guidelines across promo content (tone, look, and voice)
•Track performance signals (ratings points, campaign timing, qualitative feedback) and apply learnings to future promotion strategies.
• Assist with key community events, special projects, and commercial production as needed
Qualifications/Requirements:
Required Qualifications:
• 5-7 years of hands-on experience producing television promotion and/or marketing creative (station promotion strongly preferred).
• Demonstrated ability to write, edit, and finish promos with strong storytelling, pacing, and sound design.
• Proficiency with non-linear editing tools (e.g., Adobe Premiere Pro, Avid, Final Cut Pro) and basic motion graphics workflows.
• Strong project management skills with the ability to prioritize multiple deadlines in a fast-paced environment.
• Strong understanding of social media marketing and platform/audience differentiation
• Excellent communication and collaboration skills
• Working knowledge of broadcast standards, FCC considerations, and rights/clearances best practices.
Preferred Qualifications:
• Experience leading or mentoring a creative team.
• Experience building integrated campaigns across on-air digital/social.
• Familiarity with newsroom workflows and topical promotion.
• Knowledge of audience strategy, ratings, and promotional best practices.
What Success Looks Like:
• Promos are consistently on-brand, timely, accurate, and engaging.
• Promotion priorities are clear and aligned with station goals.
• The promo library and workflow are organized and scalable.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WHNS-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.