What are the responsibilities and job description for the MEDIA EXECUTIVE - WMBF position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WMBF:
WMBF-TV is the NBC Network affiliate for the Grand Strand and Pee Dee regions of South Carolina and parts of North Carolina. This Gray Media-owned station was launched in 2008 in Myrtle Beach, SC, and was built as a state-of-the art High Definition broadcast facility. We broadcast over 39 hours of live local news and weather, along with NBC programming, to 8 counties along the Grand Strand beaches westward into Florence, SC. We also use digital media platforms to deliver Live, Local news coverage to an ever-growing audience in the 95th Nielsen market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks, and mild weather. It is a pleasure to work in a city where so many people want to visit.
Job Summary/Description:
WMBF-TV, the NBC affiliate in sunny Myrtle Beach, SC, is seeking a dynamic, self-motivated individual to join our winning sales team. This position is responsible for growing existing agency accounts and developing new business by providing excellent customer service and offering multi-platform advertising solutions, which include: WMBF-TV, Bounce TV, and a suite of digital media products. Our digital advertising platforms include: Streaming TV, Google, SEO, Social Media, Email Marketing, Targeted Display & Video, plus much more! We function as a full-service local advertising agency.
Duties/Responsibilities include, but are not limited to:
* Service existing accounts and create sales opportunities specific to each client
* Seek out and win the business of new advertisers
* Assist in the production of the client's needs and act as a liaison with all departments
* Research strategies and utilize them in client proposals effectively.
* Grow & retain accounts by understanding client KPIs
Qualifications/Requirements:
* Prior media sales or advertising agency experience
* A bachelor’s degree in business, marketing, advertising, or a related field is preferred
* Wide Orbit, Microsoft Excel, and PowerPoint experience is preferred
* Knowledge of general marketing practices and exceptional communication skills
* Negotiation skills are required
* Attention to detail, willingness to learn new skills and software
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WMBF-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.