What are the responsibilities and job description for the MEDIA EXECUTIVE - WDBJ position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WDBJ:
WDBJ7, WZBJ24, and WDBJ7.com are a Gray-owned, dominant CBS-affiliated media powerhouse in beautiful Roanoke, Virginia. Known as “Your Hometown Station®”, WDBJ7 and WZBJ24 serve 26 counties across the Blue Ridge Mountain region and produce more than 55 hours of award-winning local news coverage, more than any of its competitors in the Roanoke/Lynchburg market.
For more than 69 years, WDBJ7 has been the number one station of choice for viewers from Roanoke to Lynchburg and across the New River Valley.
Job Summary/Description:
WDBJ7, the #1 TV station in the market, is searching for a motivated Digital Media Executive to join our team in Roanoke, VA. This position will require you to work with local and regional businesses to help them grow using our full suite of advertising strategies.
Duties/Responsibilities include, but are not limited to:
- Make face-to-face outside sales visits
- Generate sales leads and close new business
- Provide input on sales promotion ideas
- Retain current clients and develop new business
- Understand the business objectives and advert
Qualifications/Requirements:
- Strong understanding of digital sales
- Able to maximize rates and availability
- Able to execute sales initiatives
- Able to manage transactional sales activity for multiple products
- A strategic thinker is required; someone who can build and grow a business with leading brand and direct marketers
- Must have the ability to adapt quickly to changing priorities
- Good follow-up skills are essential
- Must be a detail-oriented sales professional with excellent project management and presentation skills
- Must represent the company with professionalism and integrity
Licensing/Certifications :
- Must hold a valid driver’s license, a clean driving record, and be insurable.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WDBJ-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
