What are the responsibilities and job description for the MEDIA EXECUTIVE (ASSO) - WVVA position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WVVA:
Imagine living in the "Nature’s Air-Conditioned City" of Bluefield, WV, nestled amidst the majestic Appalachian Mountains! WVVA isn't just a station; it's your gateway to adventure. We're centrally located to major markets and surrounded by a playground of world-class white-water rafting, thousands of miles of breathtaking hiking trails, exhilarating skiing, and so much more. We don't just work here; we LOVE living here!
Job Summary/Description:
Join WVVA, a Gray Local Media station in Bluefield, WV, as a Media Executive. We’re seeking a motivated, competitive, and goal-driven sales professional who excels at building relationships and delivering strategic multimedia marketing solutions.
In this position, you will be part of a high-performing team that values training, development, and the latest sales and research technology.
We invest in our people — providing training across TV sales, digital solutions, and new business development to help you grow and succeed.
As a Media Executive, you will identify and develop new business opportunities, craft compelling advertising solutions, and guide clients through campaign implementation to help them grow. This is a customer-focused outside sales role.
Duties/Responsibilities include (but are not limited to):
• Develop creative, results-driven advertising and multimedia marketing campaigns for local businesses.
• Prospect, qualify, and close new local and digital advertising accounts.
• Present integrated media plans and solutions tailored to client goals.
• Collaborate closely with the sales team and participate fully in Gray Media's training programs.
• Maintain accurate client records and achieve sales targets.
Qualifications/Requirements:
• Bachelor’s degree in marketing, communications, or related field preferred.
• Strong written and verbal communication skills and confident presentation ability.
• Proven customer service orientation and self-starter mentality.
• Comfortable with technology and basic computer applications.
• Outside sales experience is a plus.
• Reliable transportation, valid driver’s license, and ability to pass a motor vehicle records check.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WVVA-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.