What are the responsibilities and job description for the MEDIA EXECUTIVE (ASSO) - WVVA position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WVVA:
Why WVVA?
Imagine living in "Nature’s Air-Conditioned City" of Bluefield, WV, nestled amidst the majestic Appalachian Mountains! WVVA isn't just a station; it's your gateway to adventure. We're centrally located to major markets and surrounded by a playground of world-class white-water rafting, thousands of miles of breathtaking ATV and hiking trails, exhilarating skiing, and so much more. We love living here!
Job Summary/Description:
Join WVVA (a Gray Local Media station) in Bluefield, WV, as a Media Executive—a fast-paced, relationship-first sales role where your determination and creativity pay off.
We’re looking for a motivated, competitive, goal-driven pro who loves winning new business, building strong client partnerships, and delivering smart multimedia marketing solutions. You’ll join a high-performing team that’s big on training, development, and cutting-edge sales research tools.
We invest in you with training in TV sales, digital solutions, and new business development so you can grow quickly. You’ll prospect, pitch, and build compelling campaigns—then help clients bring them to life and see results.
Duties/Responsibilities include (but are not limited to):
• Develop creative, results-driven advertising and multimedia marketing campaigns for local businesses.
• Prospect, qualify, and close new local and digital advertising accounts.
• Present integrated media plans and solutions tailored to client goals.
• Collaborate closely with the sales team and participate fully in Gray Television training programs.
• Maintain accurate client records and achieve sales targets.
Qualifications/Requirements:
• Bachelor’s degree in marketing, communications, or related field preferred.
• Strong written and verbal communication skills and confident presentation ability.
• Proven customer service orientation and self-starter mentality.
• Comfortable with technology and basic computer applications.
• Outside sales experience is a plus.
• Reliable transportation, valid driver’s license, and ability to pass a motor vehicle records check.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WVVA-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.