What are the responsibilities and job description for the DIGITAL MARKETING SPECIALIST - KVLY position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KVLY:
The Valley News Live Media Group is composed of market-leading digital and connected TV properties, KVLY (NBC), KXJB (CBS), The Fargo CW, MeTV, Heroes and Icons, and the 365. Our coverage area stretches north and south from the Canadian border to the South Dakota line, encompassing half of North Dakota and a third of Minnesota.
Job Summary/Description:
KVLY/Gray Digital Media in Fargo seeks a Digital Marketing Specialist to support our Marketing Executives with client-facing, post-sale campaign planning, trafficking, and optimization. You’ll manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.
We’re seeking an energetic, strategic Digital Marketing Specialist who loves collaborating, problem-solving, and driving measurable results. In this role, you’ll be the go-to digital expert supporting our Marketing Executives (MEs) - bridging sales and strategy to craft, launch, and optimize multi-channel campaigns. You’ll bring creativity, data-driven insights, and a passion for local business growth to every project.
Duties/Responsibilities include, but are not limited to:
Strategy & Planning:
• Partner daily with MEs to build digital strategies that align with client goals and KPIs
• Translate client objectives into clear post-sale marketing plans, timelines, and deliverables
• Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social
Execution & Operations:
• Manage post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting
• Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement
• Work with internal and external teams to traffic assets and confirm launch readiness
Optimization & Insights:
• Monitor performance and proactively optimize campaigns for efficiency and scale
• Diagnose performance drivers across audiences, creative, placements, and inventory; test and iterate
• Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams
Growth & Collaboration:
• Join post-sale client calls with MEs to present results and guide next-step optimizations
• Surface upsell, renewal, and cross-sell opportunities based on data-backed insights
• Share success stories, case studies, and best practices to elevate digital expertise across the sales team
Process & Quality:
• Maintain organized documentation, trafficking sheets, and reporting cadence
• Ensure all deliverables and reporting are accurate and on time
• Wide Orbit sales
• Perform additional duties as assigned by management
Qualifications/Requirements:
What You Bring:
• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2 years in digital marketing, media sales, or account management (broadcast or agency experience preferred)
• Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising
• Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues
• Collaborative, approachable teammate with a service mindset and strong follow-through
• Analytical thinker with close attention to detail and a continuous improvement mentality
• Proficiency with analytics and office tools: Google Analytics (GA4), PowerPoint, Excel, Word, and Outlook
• A proactive, self-starting attitude with curiosity, creativity, and a genuine passion for digital media
Bonus Skills (Nice to Have):
• Experience with ad platforms (e.g., Google Ads, Meta Ads Manager, YouTube), DSPs, or ad servers
• Familiarity with tag managers, pixel frameworks, and attribution models
• Comfort building dashboards and visualizations for non-technical audiences
Success in This Role Looks Like
• On-time launches with accurate tracking and documentation
• Clear, action-oriented reporting that ties performance to client outcomes
• Measurable optimization wins (e.g., improved CTR/Engagement, lower CPA, stronger ROAS)
• Strong partnerships with MEs and clients that lead to renewals and growth
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KVLY-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.