What are the responsibilities and job description for the DIGITAL CONTENT NEWS PRODUCER - WSFA position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WSFA:
For over 70 years, WSFA 12 News has been the dominant television and digital media station in Montgomery, Alabama. WSFA 12 News serves a 15-county DMA and is central and south Alabama's most trusted source for news, weather, and sports information on-air and online.
Job Summary/Description:
WSFA 12 News in Montgomery, AL, is looking for a Digital Content Producer to join our digital team. The Digital Producer is responsible for producing news content for the station's digital platforms, including the website and social media accounts. This includes writing and reporting breaking and developing news stories, and generating high-quality news, sports, and entertainment content. This position may include weekend shifts.
Duties/Responsibilities include, but are not limited to:
• The ideal candidate will be able to embrace a multi-platform workflow within a dynamic newsroom setting
• Write original stories for the station's digital platforms
• Co-produce content with newsroom employees across multiple platforms
• Use digital metrics and analytics to adjust and maximize newsroom digital strategies
• Monitor and produce content on the station's website, apps, and social media pages
• Edit video and photos for digital stories
• Collaborate with newsroom employees to create the best user experience for station viewers
Qualifications/Requirements:
• The successful applicant will be part of a five-person digital-specific team and must have at least one year of experience working with digital and social media for a news organization
• Must be extremely well-versed in news writing, using a content management system, and the mechanics of Facebook, X, Instagram, TikTok, and Snapchat
• Must be a great communicator, effective working with people, organized, and have excellent writing skills
• College degree required – Journalism/English degrees are preferred
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WSFA/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.