What are the responsibilities and job description for the Director, Brand Reach & Communications position at Grassroots Carbon?
Grassroots Carbon is the leading grasslands restoration and soil carbon company in the United States. We have a powerful story to tell — one rooted in science, measurable impact, and a deep partnership with American ranchers. Our work has been featured in the Wall Street Journal, Reuters, and multiple carbon/ESG publications, and we are poised to become the defining voice in nature-based carbon removal.
We are seeking a driven and creative Manager or Director, Brand Reach & Communications to own our narrative and dramatically expand our reach. This is not a campaign-based role or an agency handoff. We need someone who will build and execute a sustained communications strategy that elevates Grassroots Carbon’s profile with regulators, carbon registries, corporate carbon buyers, and future investors by helping promote our story to the broader public through media, podcasts, Substacks, and social channels.
What You’ll OwnStrategy & Narrative- Build and own a multi-channel communications strategy with a clear roadmap across earned media, owned content, and social
- Steward the Grassroots Carbon narrative — our position as the leader in delivering high quality, nature-based, carbon removal solutions, soil science, and ranching partnerships.
- Create a consistent communications calendar — not episodic campaigns
- Pitch and place stories in national outlets (WSJ, Bloomberg, NYT, FT) and industry publications covering climate, agriculture, and carbon markets
- Build direct relationships with journalists, editors, and podcast hosts — no agency intermediary
- Secure CEO features, interviews, and profiles with meaningful audience reach
- Write and place CEO bylines, op-eds, and essays for carbon buyers, investor, and policy audiences
- Pursue podcast appearances and Substack relationships in climate, regenerative ag, and sustainability
- Translate complex science into compelling narratives for non-technical audiences
- Own and grow LinkedIn with consistent, high-quality content
- Identify and activate influencer relationships in agriculture, climate, and sustainability
- Surface stories from science, sales, and rancher teams to fuel the communications pipeline
- Support investor relations and regulatory engagement with polished, consistent messaging
- 5–8 years in communications, PR, journalism, or content strategy with a track record of national earned media placements
- Strong writer — op-eds, pitches, scripts, and social copy with equal facility
- Demonstrated ability to build sustained media momentum, not just one-time launches
- Background in journalism, climate/sustainability, or mission-driven startups preferred
- Familiarity with corporate sustainability, policy, or investment audiences is a plus
- Self-directed and entrepreneurial — sets strategy, owns execution, operates without a large team
- Genuinely aligned with Grassroots Carbon’s mission in regenerative agriculture and soil carbon
- Willing to travel for media appearances, industry events, and ranch visits
- A portfolio of placed stories and authored content you drove from pitch to publication
- A communications strategy you built from scratch — approach, sequencing, and measured outcomes
- Journalist or podcast relationships you cultivated independently
- Examples of making technical or scientific content compelling for a general audience
- Health insurance plan with $0 deductible and $0 co-pay.
- Dental and vision insurance.
- Flexible spending account option.
- Open Paid Time Off Policy plus 9 paid holidays per year.
- 401(k) savings plan.
- Company-paid Life and AD&D coverage.
- Educational materials and expenses to support continuing education opportunities.
Grassroots Carbon is the leading grasslands restoration and soil carbon storage company, partnering with landowners across 2 million acres in 22 states to implement regenerative land management practices that restore grasslands, improve biodiversity and water quality, and draw down atmospheric CO2 into healthy soils.
Notable partnerships include Audubon Conservation Ranching, Texas Agricultural Land Trust, Understand Ag, and Colorado State University’s Soil Carbon Solutions Center.
Corporate customers include Nestle, Microsoft, Shopify, Marathon Oil, H-E-B, Olipop, and Urban Villages. Grassroots Carbon is a portfolio company of Soilworks Natural Capital.
We are proud to foster a workplace free from discrimination. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.
*No visa sponsorship is available for this position*