What are the responsibilities and job description for the Social Media Manager position at Grapes & Cream LLC?
Social Media Manager
Lokum · Tulsa, OK · On-site & Off-site · Full-time
$65,000–$70,000 a year
Overview
Lokum is a craft cannabis flower brand from Grapes & Cream, launching in Oklahoma from our Tulsa farm. We are a small company. This is the only marketing seat. You will run social and the day-to-day brand presence. We are not hiring a marketing director, and this is not a director role. You will shoot it, write it, post it, and show up.
We keep genetics honest. Received cuts keep the breeder’s name. What we select ourselves is labeled as ours, with the parent and source on the label. No rebranded hype. The voice should sound like that, on Instagram and on every menu that carries the name.
What you will do
- Own organic social for Lokum, starting with Instagram. Other channels only if they are useful and stay inside platform rules.
- Own Lokum’s brand presence on the cannabis platforms patients actually use:
Weedmaps, Leafly, and Jane. Keep photos, descriptions, and strain names accurate and consistent with the label. Coordinate product assets with retail partners so menus do not invent names or claims. Dutchie catalog only if a retail partner runs it. Allbud and smaller directories only if someone is actually finding us there.
- Shoot and edit stills and short-form at the farm and at local events. A phone is fine if the eye is good. You will be on the property regularly. Those same photos are what goes on the brand pages.
- Build a simple content calendar and a weekly read on what is working and what we stop.
- Represent the brand at Tulsa-area events, pop-ups, and dispensary visits.
- Manage comments and DMs inside platform rules and Oklahoma advertising rules.
- Keep visual and verbal consistency with our Creative Director.
- Cover light brand needs as they come up: partner posts, launch moments, basic email. You will not have a team under you.
What this is not
- A paid-ads role. Meta, TikTok, and Google restrict or ban paid THC promotion. The job is organic content, relationships, and being on the ground.
- A dispensary menu or map-ads job. Retailers own their store listings, inventory sync, and paid placement. You own the brand profile and the product truth those menus pull from.
- A remote role. Farm shoots and local events are part of the week. Tulsa or the surrounding area only (Broken Arrow, Owasso, Bixby, Jenks, Sand Springs).
- A place for medical claims, overconsumption language, or anything aimed at anyone under 21. Potency and terp numbers come from the COA, not from a caption.
Requirements
- 3 years owning social content for a consumer, hospitality, retail, or culture brand. Portfolio required, work you shot or wrote.
- Based in Tulsa or the surrounding area, with a valid driver’s license and reliable transportation.
- 21 or older, and able to obtain and maintain an OMMA employee credential for licensed-facility access.
- Clear, specific writing. No bro-science, no fake scarcity.
- Working knowledge of cannabis social limits: no sales facilitation in posts, no minor-appealing creative, no health claims.
Nice to have
- Experience managing a cannabis brand catalog on Weedmaps, Leafly, or Jane.
- An existing Oklahoma cannabis audience, or real budtender and grower relationships. A plus, not a requirement.
- Cannabis, beverage, or another restricted category.
- Light design and basic analytics.
Apply with a portfolio link, 3–5 examples, and a short note on a brand whose social you respect and why. No generic cover letters.
...
Grapes & Cream LLC is an equal opportunity employer. Cannabis operations comply with the Oklahoma Medical Marijuana Authority.
Pay: $65,000.00 - $70,000.00 per year
Work Location: In person
Salary : $65,000 - $70,000