What are the responsibilities and job description for the Marketing Manager position at Graham Personnel Services?
Graham Personnel Services is seeking a Marketing Manager who can blend strategy with hands-on execution. This person will own the full marketing function including campaigns, branding, digital, sales enablement, and lead generation. They will serve as a key partner to our CEO and sales leadership.
We are looking for someone who understands the staffing or executive search industry, knows how the sales process works, and can confidently speak with high-level professionals while still rolling up their sleeves to get the work done.
Key Responsibilities
- Develop and execute multi-channel marketing campaigns that drive leads, sales activity, and revenue growth.
- Support and enhance the full sales lifecycle, creating materials, presentations, and content that empower the sales team.
- Partner directly with the CEO to shape marketing strategy, brand positioning, messaging, and long-term growth initiatives.
- Lead the planning and production of digital content such as LinkedIn posts, website content, email campaigns, videos, and case studies.
- Oversee CRM and marketing automation efforts to track engagement, pipeline influence, and ROI.
- Participate in sales meetings and collaborate closely with sales leadership to align marketing initiatives with business needs.
- Manage one direct report and provide mentorship, guidance, and clear project direction.
- Analyze campaign performance, track KPIs, and regularly report results to executive leadership.
What We’re Looking For
- Bachelor’s degree required (Marketing, Communications, Business, or related field preferred).
- Experience in the staffing industry or executive search strongly preferred.
- Strong understanding of B2B sales processes, lead funnels, and sales-driven marketing.
- Confident communicator who can engage with executive-level professionals.
- Hands-on marketer with the ability to build campaigns from concept to completion.
- Creative thinker who brings new ideas and enjoys testing new approaches.
- Comfortable in a fast-paced environment with shifting priorities.
- Strong balance of strategic thinking and tactical execution.
Skills and Tools
- Experience with marketing automation and CRM platforms such as HubSpot or Salesforce
- Strong writing, content creation, and messaging skills
- Knowledge of digital marketing, social media, analytics, and SEO
- Strong campaign planning and project management skills
Why Graham Personnel
- Direct partnership with the CEO and sales team
- High visibility role with direct impact on revenue
- Opportunity to shape brand strategy and long-term marketing direction
- Established Greensboro company with a 55-year history