What are the responsibilities and job description for the Media Strategist position at Grafik Marketing Communications?
Job Summary
Our Strategy team is seeking a Media Strategist to develop comprehensive advertising plans for our B2B clients. The ideal candidate has agency experience owning the end-to-end process of planning, testing and executing new paid media campaigns, as well as auditing, analyzing and optimizing existing paid media programs that are already live and in-market. The Media Strategist supports a variety of clients by making recommendations rooted in data and collaborating with creative teams and external partners to deliver innovative and high-performing advertising campaigns. This is a full-time, hybrid role, based in Tysons, VA (three days in office per week).
Role and Responsibilities
- Develop advertising plans for clients that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
- Collaborate with Grafik marketing strategists and account teams to plan and present paid media strategies that help clients meet their marketing and sales objectives.
- Conduct media research into industry-specific advertising opportunities and publications, providing strong rationale for recommendations and negotiating lowest rates possible.
- Own the relationship with media execution partners, establishing clear expectations, holding them accountable for campaign performance, and ensuring deliverables align with client goals and timelines.
- Work with advertising partners to install tracking pixels and attribute conversions to paid media channels.
- Oversee day-to-day paid media strategy and management, ensuring ad budgets are being used effectively, creative/targeting is updated when needed and that clients are happy with performance.
- Work with advertising partners to install tracking pixels and attribute conversions to paid media channels.
- Work with internal and external teams to set up and manage both traditional and digital advertising buys (this includes initiating insertion orders and placing ads programmatically).
- Compile mid-flight and post-campaign ad reports that capture key data points and tell a compelling narrative.
Skills and Talents
- Strong project management skills, with the ability to oversee multiple campaigns and vendor partnerships simultaneously.
- Savvy in Excel, Google Suite, and Data Visualization tools (Looker Studio).
- Ad tech expertise, with the ability to navigate the “DSP, SSP, OTT, DMA” alphabet soup.
- Proven ability to develop, launch, and manage high-performing advertising campaigns across a range of digital platforms.
- Skilled in analyzing data and optimizing campaigns for measurable lead generation and ROI.
- Strategic thinker who can translate complex insights into clear recommendations and actionable plans.
- Experience driving and measuring lead generation campaigns with a quantifiable return on investment, leveraging automation whenever appropriate to optimize bidding strategies, creative performance and results.
Attributes
- Enthusiastic and curious, with a genuine interest in staying ahead of trends in digital advertising.
- Collaborative and communicative—able to work seamlessly with internal teams, clients, and media partners.
- Excited to bring fresh ideas to the table, experiment, and embrace changes across the industry.
- Adaptable and energized by the ever-evolving nature of paid media.
- Willing to jump in wherever needed with both expertise and insight.
Education and Experience
- 5–7 years of experience planning, building, and managing successful advertising campaigns.
- Background working within a B2B marketing environment preferred.
- Bachelor’s degree in marketing, communications, or a related field (or equivalent professional experience).
Job Type: Full-time
Pay: $85,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Cell phone reimbursement
- Dental insurance
- Employee assistance program
- Flexible spending account
- Gym membership
- Health insurance
- Health savings account
- Life insurance
- Paid parental leave
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Vision insurance
Experience:
- Facebook Advertising: 1 year (Preferred)
- Marketing: 1 year (Preferred)
Ability to Commute:
- Vienna, VA 22182 (Preferred)
Work Location: Hybrid remote in Vienna, VA 22182
Salary : $85,000 - $90,000