What are the responsibilities and job description for the Digital Marketing and Communications Manager position at Grace Place for Children and Families?
Job Title: Digital Marketing & Communications Manager
Reports To: Chief Development Officer
Classification: Full-time, Exempt
Supervisory Responsibilities: None
Date: 07/17/2025
About Us: Grace Place for Children and Families is celebrating 20 years of transforming lives through education in the Golden Gate community. We are dedicated to moving Collier County forward and educating Naples residents on our impact. Join us in proving that education truly changes everything!
Position Overview: Are you a creative force with a passion for storytelling? Do you have the skills to amplify our mission? Do you dream in hashtags and craft stories that spark engagement across platforms? If so, we want you as our Digital Marketing & Communications Manager! This role is all about expanding our brand reach, creating compelling visual stories, and being a savvy communicator/digital dynamo.
Your Mission (Should You Choose to Accept It): You'll be the architect of our brand narrative, reporting to our Chief Development Officer in beautiful Naples, FL. Your passion for education as a catalyst for change will drive everything you do.
Your Impact Will Be Measured By:
• 45% - Expanding our brand reach and recognition
• 30% - Creating compelling visual stories through graphic design
• 15% - Making our events unforgettable
• 10% - Development of annual newsletters, appeals, and impact reports
What You'll Bring to the Table:
• Bachelor's degree
• At least 2 years of marketing, PR, and graphic design experience
• Mastery of Canva, Adobe Creative Suite, WordPress, and digital marketing platforms
• Storytelling skills across multiple channels
• A vehicle and clean driving record (events and community outreach demand mobility!)
A Day in Your Life Might Include:
• Crafting the perfect press release that lands us front-page coverage
• Designing visual content that stops people mid-scroll
• Building relationships with local media personalities
• Managing our digital presence across platforms
• Creating communications that inspire donors and program participants alike
• Assisting with major events annually, plus adding your own new flair to keep existing events fresh
Beyond the Desk: This role requires occasional evenings and weekends. You'll be the face of Grace Place at community events, speaker engagements, and fundraisers.
Responsibilities/Duties:
• Manage marketing, public relations, advertising, and social media, including the development, creation, implementation, and distribution of printed and electronic communications and website content
• Regular interaction with local media
• Consistent and regular communication of the mission and program needs to all constituents
• Develop donor and sponsor communications
• Develop parent and student communications
• Manage marketing and public relations budgets
• Provide assistance in securing event donations
• Manage marketing database – use of MailChimp and SurveyMonkey
• Develop and implement marketing plans
• Coordinate and develop speaking engagements as well as outreach and public events
Knowledge/Skills/Abilities:
• Confidentiality of business and client information
• Management of information, including data gathering, secure filing, and records retention
• Knowledge of organizational policies and procedures
• Applicable safety requirements of the position
• Organize workload to meet project timelines and deadlines
• Ability to work well alone or as part of a team
• Excellent interpersonal and communication skills
• Ability to establish rapport and interact with diverse groups of people
• Problem-solving skills within crisis situations
• Knowledge of outcomes measurements
• Manage multiple priorities with attention to deadlines
Organizational Responsibilities:
• Attend and participate in relevant staff and/or board and committee meetings
• Participate in staff development activities/trainings needed to complete job duties or as required
• Develop and maintain positive, effective working relationships with fellow staff, volunteers, and board members
• Perform other duties as assigned
Computer and Equipment Skills:
• Experience with Canva, Adobe Creative Suite, WordPress, and electronic communication platforms and social media applications
• Digital marketing expertise - social media management, content strategy and creation, audience engagement – photography and video
• Proficiency in MS Word and Excel programs, internet, email, Access, and computer skills
Physical Job Requirements:
• Sit at a computer station or work desk for most of some days
• Stand in one position or walk short distances throughout the day
• Frequently stand and walk to other workstations and departments throughout the day, including moving up and down stairs, or giving tours on campus
• Use hands and fingers to handle perishable and nonperishable food and other donated items, operate computers, keyboards, and office equipment throughout the day
• Clear communication face-to-face and via telephone
• May lift up to 30 pounds often and carry for short distances; may need to lift items from ground level to waist level
Minimum Qualifications/Education and/or Experience:
• Bachelor of Arts or Bachelor of Science degree
• Minimum of 2 years of experience in marketing, social media, and graphic design
How to Apply: Ready to make a difference? Submit your resume and a cover letter. Join us at Grace Place for Children and Families and help us create a brighter future for Collier County!
Equal Employment Opportunity Statement:
Grace Place values diversity in the workplace and among our partners and other stakeholders.
It is the policy of Grace Place to provide equal employment opportunities to all qualified employees and applicants on the basis of experience, training, education, and ability to do the available work without regard to race, color, religion, sex, national origin, age, disability, marital status, pregnancy, veteran status, sexual orientation, gender identity, genetic information or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity, or age limitations will be adhered to by Grace Place where appropriate.
Employees and applicants shall not be subjected to harassment, intimidation or any type of retaliation because they have (1) filed a complaint; (2) assisted or participated in an investigation, compliance review, hearing or any other activity related to the administration of any federal, state or local law requiring equal employment opportunity; (3) opposed any act or practice made unlawful by any federal, state or local law requiring equal opportunity; or (4) exercised any other legal right protected by federal, state or local law requiring equal opportunity.
The above-mentioned policies shall be periodically brought to the attention of supervisors and shall be appropriately administered. It is the responsibility of each supervisor at Grace Place to ensure affirmative implementation of these policies to avoid any discrimination in employment. All employees are expected to recognize these policies and cooperate with their implementation. Violation of these policies could be considered a disciplinary offense.
Disclaimer:
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.