Director/Sr. Director, Patient Marketing

Summary

The Director/Sr. Director, Patient Marketing, will execute marketing strategies to support the commercial success of our product portfolio. This role collaborates with cross-functional teams to drive product launches, market penetration, and brand awareness. The ideal candidate possesses deep knowledge of biotechnology and rare disease markets, with a proven track record of driving successful marketing programs that meet customer needs.

Essential Duties And Responsibilities

• Lead the implementation of the PAH brand strategy through effective execution of branded and unbranded tactics across key direct-to-patient marketing channels, with a specific focus on non-personal/digital engagement. Ensure all efforts meet or surpass brand objectives.
• Partner effectively with Clinical, Regulatory, Medical Affairs, and Sales teams to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels.
• Oversee the development and execution of marketing medical conventions, exhibits, and trade shows.
• Partner with Market Research, Medical, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics
• Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
• Effectively manage agency partners, business processes, and project plans.
• Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI. Monitor and report on the effectiveness of marketing activities.
• Ensure all marketing activities comply with regulatory and legal requirements, including promotional review processes, advertising standards, and industry guidelines.
  
  

Job Qualifications

Education, Certifications, Experience

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
• 10 years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
• 2 years Direct to direct-to-patient marketing and digital experience required
• Experience with successful product launches and brand management in a highly regulated environment.
• Pulmonary Arterial Hypertension experience strongly preferred.
  
  

Knowledge, Skills And Abilities

• Strong strategic thinking, analytical, problem-solving, communication, and presentation skills, with the ability to engage and influence internal and external stakeholders.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Ability to effectively work in a highly collaborative, matrixed environment.
• Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
  
  

SPECIAL WORKING CONDITIONS

• San Diego or remote with a strong preference for the West Coast.
• Requires up to 25% travel.
  
  

Gossamer Bio is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants and complies with all applicable national, state and local laws governing nondiscrimination in employment.

The expected salary range for this position is listed below. Actual pay will be determined based on experience, qualifications, and other job-related factors permitted by law. This position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. This position also qualifies for the benefits as listed below.

Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching , long-term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on Company benefits, please visit https://www.gossamerbio.com/work-at-gossamerbio/

Pay Range

$225,000 — $265,000 USD

California Consumer Privacy Act (CCPA) Notice For California Residents

This notice is to notify you that personal data about you has been collected by Gossamer Bio (“Controller”), which is located at 3115 Merryfield Row, Suite 120, San Diego CA 92121 and can be contacted by emailing privacy@gossamerbio.com , because Controller wishes to evaluate your candidacy for employment at Controller.

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Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) and the California Consumer Privacy Act (CCPA) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data has been shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR and CCPA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with a supervisory authority.