What are the responsibilities and job description for the Sr. Director, Brand Marketing position at HARMAN International?
Introduction: A Career at HARMAN Lifestyle
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
This is a unique opportunity to lead the brand direction of some of the most respected and dynamic names in performance audio — Denon, Polk Audio, and Definitive Technology — as Senior Brand Marketing Director within the global Brand Marketing team.
You’ll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You’ll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross-functional alignment.
This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy.
What You Will Do
We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
- Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
- Unite your passion for audio innovation with high-tech product development
- Create pitch-perfect, cutting-edge technology that elevates the listening experience
This is a unique opportunity to lead the brand direction of some of the most respected and dynamic names in performance audio — Denon, Polk Audio, and Definitive Technology — as Senior Brand Marketing Director within the global Brand Marketing team.
You’ll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You’ll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross-functional alignment.
This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy.
What You Will Do
- Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging.
- Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling.
- Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth.
- Collaborate with Creative Services, agencies, and cross-functional teams to produce global campaign toolkits and content.
- Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity.
- Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion.
- Use consumer insights and market trends to inform strategy and creative direction.
- Monitor and optimize campaign performance across retail, digital, direct-to-consumer, and social channels.
- Support PR, DTC, and channel marketing teams with engaging content across the customer journey.
- Manage budgets and track ROI to measure the impact of brand initiatives.
- Represent Performance Brands in cross-functional leadership forums to foster collaboration and alignment.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 12 years of experience in brand or product marketing, with a strong record of leading performance or lifestyle brands.
- Strategic mindset with creative vision and business acumen.
- Proven leadership in managing teams and external agencies.
- Experience working in global, collaborative environments.
- Strong communication and presentation skills.
- Ability to lead full-cycle campaigns—from planning to execution and optimization.
- Deep understanding of consumer behavior, brand building, and storytelling.
- Experience in consumer electronics, audio, or technology.
- Background in evolving brand positioning in competitive markets.
- Familiarity with DTC, omnichannel retail, and integrated marketing.
- Knowledge of brand and performance marketing KPIs.
- Passion for sound, design, and the role of audio in everyday life.
- Willingness to work remotely in hybrid setting with commute to Carlsbad, CA office.
- Successful completion of a background investigation and drug screen as a condition of employment
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
- Access to employee discounts on world-class products (JBL, HARMAN Kardon, AKG, and more)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- “Be Brilliant” employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development