What are the responsibilities and job description for the Head of Revenue Marketing JN -032026-173351 position at Goodwin Recruiting?
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Our client, a global market leader in branded merchandise and embroidery services with operations across the US, Canada, Mexico, and Europe, is looking to hire a Head of Revenue Marketing to own marketing's direct contribution to revenue growth.
This is a fully remote, high-accountability, pipeline-ownership role — not a brand or creative leadership position. If you are a data-driven demand generation leader who lives and breathes pipeline metrics, sales alignment, and funnel economics, this is the opportunity for you.
WHY THIS ROLE IS DIFFERENT
Most marketing leaders are measured on impressions, campaigns, and brand lift. This role is measured on one thing: revenue. You will own marketing-sourced pipeline, conversion rates, and cost per opportunity — and you will have the authority and resources to fix what's broken. You'll report directly to the CRO and lead a team of 7.
What You'll Own
Pipeline Creation
Sales Alignment
You have:
Demand Generation
Your performance will be evaluated on:
Our client is a well-established, global company with a 30 year track record of serving major brands across North America and Europe. They are known for their operational excellence, strong customer relationships, and a value based culture
READY TO OWN THE NUMBER?
If you're a demand generation leader who is tired of being measured on vanity metrics and wants to be held accountable for real revenue outcomes, we want to hear from you.
JOB ID: 173351 #post
Andy Tripoli
To Apply for this Job Click Here
, $140,000 - $180,000,
Our client, a global market leader in branded merchandise and embroidery services with operations across the US, Canada, Mexico, and Europe, is looking to hire a Head of Revenue Marketing to own marketing's direct contribution to revenue growth.
This is a fully remote, high-accountability, pipeline-ownership role — not a brand or creative leadership position. If you are a data-driven demand generation leader who lives and breathes pipeline metrics, sales alignment, and funnel economics, this is the opportunity for you.
WHY THIS ROLE IS DIFFERENT
Most marketing leaders are measured on impressions, campaigns, and brand lift. This role is measured on one thing: revenue. You will own marketing-sourced pipeline, conversion rates, and cost per opportunity — and you will have the authority and resources to fix what's broken. You'll report directly to the CRO and lead a team of 7.
What You'll Own
Pipeline Creation
- Own marketing-sourced pipeline in both dollar value and percentage of total company pipeline
- Own pipeline quality — not lead volume
- Partner with Sales leadership to ensure marketing-sourced pipeline converts
- Track and improve Cost per Opportunity (CPO)
- Manage conversion rates across the full funnel: Lead > MQL > SQL > Opportunity
- Drive pipeline velocity for all marketing-sourced deals
- Identify and fix bottlenecks using data, not assumptions
- Paid media
- SEO and SEM
- Email and lifecycle marketing
- Website conversion optimization
- Ecommerce and marketplace performance
- Trade shows (evaluated through a pipeline lens)
Sales Alignment
- Align with Sales on shared definitions: MQL, SQL, and Opportunity
- Resolve pipeline quality disputes with data — not anecdotes
- Build a relationship with the Sales organization based on mutual accountability, not deference
- Hold agencies accountable to pipeline outcomes
- Enforce performance scorecards and kill underperforming programs
- Ensure vendors don't redefine success in their own favor
You have:
- 8-15 years of experience in B2B or B2B2C marketing
- Proven, documented ownership of pipeline KPIs — not just campaign metrics
- Deep experience working alongside Sales leadership
- Hands-on background in paid media, lifecycle marketing, and web conversion
- A track record of killing programs that don't work — including your own ideas
- Comfort operating in environments with revenue pressure and high expectations
- Revenue-first in your mindset — you think in pipeline, not clicks
- Data-driven and disciplined — you settle disagreements with numbers
- A strong operator, not a visionary brand marketer
- Low ego, high standards — you don't need the spotlight to do great work
- Comfortable with productive tension between Marketing and Sales
- A clear communicator, both in writing and in person
Demand Generation
- ICP definition and segmentation
- Lead scoring and MQL-to-SQL conversion rules
- Cost per opportunity modeling
- Funnel conversion math
- CRM and marketing automation platforms
- Attribution modeling and accuracy
- Dashboard-based performance management
- SLA enforcement between Marketing and Sales
- Sales enablement content and tooling
- Experience saying "no" to Sales — and backing it up with data
Your performance will be evaluated on:
- Volume and quality of sales-accepted pipeline
- Conversion rates at each funnel stage
- Cost per opportunity
- Pipeline coverage ratio
- Attribution accuracy
- Sales team satisfaction (measured formally, not informally)
- Supervisory Responsibility: 7 direct reports
- Language: Spanish language skills a plus but not required.
Our client is a well-established, global company with a 30 year track record of serving major brands across North America and Europe. They are known for their operational excellence, strong customer relationships, and a value based culture
READY TO OWN THE NUMBER?
If you're a demand generation leader who is tired of being measured on vanity metrics and wants to be held accountable for real revenue outcomes, we want to hear from you.
JOB ID: 173351 #post
Andy Tripoli
To Apply for this Job Click Here
, $140,000 - $180,000,
Salary : $140,000 - $180,000