AI Content, Video & Social Brand Lead

Are You a Creator Who Uses AI to Move Faster?

GoodAutos is building something different.

We are a Kansas City-based automotive company growing toward 8 dealership locations, approximately 600 retail vehicle sales per month, and a rapidly expanding automotive service business.

We are looking for an AI-driven creator, storyteller and brand builder who can help make GoodAutos one of the most recognizable automotive brands in Kansas City.

This is not a traditional marketing job.

This is not a position where you spend your day managing agencies, waiting on creative approvals or making static graphics.

We want someone who can:

Think. Shoot. Create. Edit. Publish. Analyze. Improve. Repeat.

And we want someone who knows how to use AI to multiply their output.

Your MissionBuild attention. Tell our story. Create content people actually want to watch. Make GoodAutos impossible to ignore.

We want GoodAutos to operate like a modern media company that happens to sell and service vehicles.

You will help build the engine behind that vision.

What You Will OwnBrand

You will help shape how GoodAutos looks, sounds and feels across Kansas City.

You will own:

• Brand voice
• Creative direction
• Brand standards
• Campaign creative
• Local storytelling
• Community storytelling
• Store-level creative standards
• Brand consistency across every channel

Content

You will turn the everyday activity inside GoodAutos into content people want to watch.

Content may include:

• Vehicles
• Customer deliveries
• Financing education
• Buying advice
• Automotive service
• Technicians
• Employees
• Leadership
• Customer stories
• Community
• Inventory
• Recon
• Behind-the-scenes operations
• Company culture
• Automotive education

Video

You should be comfortable picking up a camera or phone and creating.

You will:

• Shoot video
• Interview employees
• Direct employees
• Film vehicles
• Film technicians
• Capture customer stories
• Edit video
• Produce Reels
• Produce TikToks
• Produce YouTube Shorts
• Produce longer-form YouTube content
• Create service and educational content

Social

You will help grow the GoodAutos audience across:

• Instagram
• Facebook
• TikTok
• YouTube
• YouTube Shorts
• Google Business Profiles
• Emerging social platforms

We are not looking to simply “post on social.”

We want to build attention, community and demand.

AI Is a Major Part of the Job

GoodAutos is building an AI-first marketing organization.

We expect AI to make this role dramatically more productive.

You should be comfortable using AI for:

• Content ideation
• Scripts
• Hooks
• Headlines
• Captions
• Transcription
• Video clipping
• Editing assistance
• Content repurposing
• Blog creation
• SEO content
• Creative variations
• Campaign concepts
• Content analysis
• Trend research
• Performance insights

Our philosophy is simple:

One great idea should become many pieces of content.

One video might become:

• YouTube content
• Multiple Reels
• TikToks
• Shorts
• Blog content
• Email content
• Google Business content
• Social posts
• Sales enablement content

We want AI handling repetitive production work so you can spend more time creating, experimenting and telling better stories.

Build an Employee Creator Network

You will not be the only person creating content.

GoodAutos employees should become part of the media engine.

You will help salespeople, technicians, leaders and other employees create better content through:

• Scripts
• Prompts
• Content ideas
• Templates
• Coaching
• Training
• Creative standards

Your job is to create a system where great content happens every day across the company.

What Success Looks Like

We care about output and results.

You will be measured on:

• Content produced
• Video produced
• Video views
• Watch time
• Organic reach
• Engagement
• Direct website traffic
• Organic website traffic
• Brand search growth
• Social audience growth
• Employee creator participation
• Content-generated leads
• Content-generated appointments

Who We Want

You may be a great fit if:

• You naturally create content
• You are obsessed with video
• You understand short-form social
• You understand what makes someone stop scrolling
• You can tell stories
• You can shoot
• You can edit
• You understand brand
• You understand social media
• You use AI constantly
• You move fast
• You experiment
• You care about results
• You would rather create than sit in meetings
• You believe great content does not require a huge production budget

A portfolio, social account or examples of previous work will be expected.

You Do NOT Need Automotive Experience

Some of the best candidates may come from:

• Sports
• Entertainment
• Hospitality
• Real estate
• Retail
• Media
• Consumer brands
• Agencies
• Creator businesses
• Startups

We care far more about whether you can:

Create attention. Tell stories. Build a brand. Use AI. Move quickly.

This Role Is Probably Not for You If

• You only want to design graphics
• You do not like shooting video
• You dislike being on location
• You need weeks to create simple content
• You wait for perfect conditions before publishing
• You are uncomfortable experimenting
• You resist AI
• You want to outsource most creative execution
• You do not want your work measured

Why GoodAutos

You will have the opportunity to help build the GoodAutos brand during a major growth period.

You will work closely with executive leadership and Revenue Growth and have significant freedom to:

Create. Experiment. Build. Learn. Scale.

We are not hiring someone simply to manage content.

We are looking for someone who wants to help create a modern automotive media brand powered by AI, video, people and storytelling.

Several years from now, we want you to be able to say:

I helped build that brand.

Pay: $65,000.00 - $95,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Vision insurance

Work Location: Hybrid remote in Overland Park, KS 66207

Salary : $65,000 - $95,000