What are the responsibilities and job description for the Marketing - Channel Marketing Specialist position at Goodai Global USA Inc.?
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Marketing - Channel Marketing Specialist
Location
Irvine, CA, USA
Department
Marketing
Workspace
On-Site
Position Overview
We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.
Key Responsibilities
Annual Salary Range: $60,000 – $70,000
This position may also be eligible for performance-based bonus compensation.
Actual compensation will be determined based on experience, qualifications, and internal equity.
Benefits Include
First name*
Last name*
Email*
Phone*
Position*
Upload your resume*
Marketing - Channel Marketing Specialist
Location
Irvine, CA, USA
Department
Marketing
Workspace
On-Site
Position Overview
We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.
Key Responsibilities
- Retail Channel Execution
- Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
- Coordinate in-store promotions, endcaps, and secondary placements
- Assist in promotional calendars and ensure timely execution
- Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)
- Trade Marketing & Promotion Support
- Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
- Support retailer line reviews with marketing decks and performance insights
- Coordinate promotional forecasting with Sales and Operations teams
- Assist in monitoring trade spend ROI and effectiveness
- Campaign & Content Coordination
- Assist in aligning digital campaigns with retail launch timelines
- Coordinate with creative teams for channel-specific assets
- Assist in assuring brand consistency across all retail touchpoints
- Support influencer or paid media activations tied to retail events
- Reporting & Analytics
- Track sell-through lift during promotional periods
- Prepare weekly/monthly channel performance reports
- Analyze campaign performance and provide optimization recommendations
- Support executive-level reporting for key accounts
- Cross-Functional Collaboration
- Work closely with Sales, Operations, and Finance to ensure smooth execution
- Coordinate with brand partners for product updates and marketing alignment
- Assist in inventory planning alignment for major campaigns
- Bachelor's degree in Marketing, Business, or related field
- 1-3 years experience in channel marketing, trade marketing, or retail marketing
- Experience in Beauty, Skincare, or CPG preferred
- Strong Excel and reporting skills
- Experience with retail promotional programs
- Highly organized with strong project management ability
- Strong communication and collaboration skills
- Experience working with national retail chains
- Knowledge of sell-in vs. sell-through dynamics
- Experience with retail media platforms
- Familiarity with trade spend management
Annual Salary Range: $60,000 – $70,000
This position may also be eligible for performance-based bonus compensation.
Actual compensation will be determined based on experience, qualifications, and internal equity.
Benefits Include
- 401(K)
- Group health insurance
- Paid time off
- Annual incentive bonus based on performance
- Employee discount
First name*
Last name*
Email*
Phone*
Position*
Upload your resume*
Salary : $60,000 - $70,000