Account Executive (Cannabis)

Account Executive, Good Feels

Department: Wholesale

Reports To: Sales Manager

Location: Massachusetts (Field-Based Office Hybrid)

Position Summary

This is a sales role. As an Account Executive, you are responsible for opening new doors and growing revenue in existing accounts across Massachusetts. You’ll sell across both sides of the Good Feels portfolio: our cannabis tinctures into licensed dispensaries and our hemp products (THC seltzers, gummies, and beverage enhancers) into hemp-permitted retail accounts such as liquor stores, bottle shops, and specialty retailers. That means prospecting, pitching, closing new business, and then building the relationships that turn a first order into a consistent reorder. You will own your territory end to end, from cold outreach to menu expansion, and you will be measured on the revenue you bring in. This role is for someone who thrives in a fast-paced environment, is energized by the hunt, and is motivated by hitting and exceeding goals.

You’ll spend most of your time in the field: knocking on new doors, visiting existing accounts, presenting products and promotions, educating buyers and floor staff, and identifying opportunities to grow sell-through. You’ll track all activity and pipeline in HubSpot and manage orders through Apex Trading for cannabis and AirGoods for hemp, our wholesale ordering platforms. You’ll be measured on revenue results and account growth, not just activity. The best Account Executives at Good Feels are proactive closers who also know how to build long-term partnerships that keep accounts reordering.

Key Responsibilities

Account Management & Sales Growth

• Prospect, pitch, and close new wholesale accounts across both the cannabis (dispensary) and hemp (retail) channels to expand Good Feels’ footprint in Massachusetts.
• Drive menu expansion, reorders, and sell-through at existing accounts by understanding customer needs, product performance, and what’s moving on their shelves.
• Conduct regular outreach through calls, emails, and in-person visits to maintain strong relationships and surface new opportunities.
• Present new products, promotions, and brand updates to buyers and store teams with confidence and product expertise.
• Build and execute strategic sales plans to hit monthly and quarterly revenue targets, including new account acquisition goals and existing account growth.

Field Intelligence & Coordination

• Monitor merchandising, stock levels, and brand visibility at every account visit and flag issues or opportunities to the Field Marketing team.
• Coordinate with Field Marketing to kick off new accounts with proper in-store setup, and communicate what existing stores need, whether that’s display refreshes, staff education sessions, pop-ups, or promotional support.
• Serve as the primary source of real-time field intelligence by relaying store feedback, competitive activity, and market trends to Field Marketing, Operations, and Product teams so they can act on it.

Reporting & Communication

• Maintain accurate HubSpot, Apex Trading, and AirGoods records, sales activity logs, and account updates so nothing falls through the cracks.
• Track performance against targets, forecast demand, and communicate risks or opportunities to leadership proactively.
• Collaborate closely with the Sales Manager, Field Marketing, and Operations teams to align on priorities and execution.

Brand Representation

• Represent Good Feels with professionalism, enthusiasm, and deep product expertise at every touchpoint.
• Ensure all communication and in-store activity aligns with Massachusetts Cannabis Control Commission compliance guidelines.
• Act as a trusted partner to dispensaries, helping them understand how to position and sell our products to their customers.

Qualifications

• 1 to 3 years of sales experience, preferably in cannabis, hemp, CPG, beverage, or a similarly regulated industry.
• Strong communication and relationship-building skills. You know how to earn trust and keep it.
• Comfortable with field-based work, travel across Massachusetts, and managing a territory independently.
• Highly organized with strong follow-through and attention to detail.
• Self-motivated, goal-oriented, and energized by hitting targets.
• Ability to work cross-functionally and adapt quickly in a fast-growing environment.
• Experience with HubSpot or similar CRM required; experience with Apex Trading, AirGoods, and/or Distru preferred. Comfortable logging activity, managing pipeline, and pulling reports.
• Valid driver’s license and reliable transportation required.

Compensation & Benefits

• $65,000 base salary commission
• Mileage reimbursement
• Company swag product education opportunities
• Growth opportunities within a scaling Wholesale department
• Robust Health Insurance
• Medical: Aetna
• Dental: MetLife
• Vision: MetLife
• 401(k)
• $100 Monthly Wellness Reimbursement
• $500 Yearly Greater Education Reimbursement
• PTO: 2 weeks for the first year with a rollover of 40 hours if unused; increases every year
• Sick Time: 40 hours automatically every year
• Paid Holidays
• Paid Week Off Between Christmas and New Year’s
• FSA (Flexible Spending Account)

About Good Feels Inc.

Founded in 2020 by our visionary Jason, Good Feels Inc. is more than just a cannabis-infused beverage brand. It’s a movement. Stemming from Jason’s personal journey exploring cannabis for pain and inflammation relief, we’ve grown into a beacon of quality and commitment in Massachusetts. We are now the #1 tinctures in Massachusetts, and our hemp brand is expanding rapidly across retail channels. Come grow with us!

Ready to Join?

If Good Feels Inc. resonates with you and you’re equipped with the above qualifications, we’re eager to connect. Please submit your information through Indeed and we’ll get in touch right away if there is a fit! Embrace this chance to shape the future of the cannabis beverage industry. We’re excited to meet you!