What are the responsibilities and job description for the Marketing Associate position at GoMacro?
Description
Why join the GoMacro team?
We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.
How GoMacro’s History Shapes Who We Are Today
During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.
Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.
Join us as we make the world better, one bite at a time!
Position Description
The Marketing Associate supports the day-to-day execution of marketing communications initiatives across GoMacro’s brand, digital, and experiential channels. Reporting to the Sr. Manager, Marketing Communications, this role plays a key part in bringing campaigns and brand programs to life—helping to coordinate creative workflows, manage assets, support activations, and ensure brand consistency across consumer touchpoints.
This is a hands-on role for a detail-oriented, collaborative, and passionate marketing professional who thrives in a fast-paced environment and is eager to grow within a purpose-driven consumer brand. This is a hybrid position requiring employees to work onsite in the office three (3) days per week and remotely up to two (2) days per week.
Primary Responsibilities
Creative & Asset Coordination
Skills Required:
This role includes limited travel (approximately 10%) to support brand activations, trade events, and team collaboration. Travel may include attending select industry events, supporting on-site experiential programs, and participating in the annual Sales and Marketing meeting.
Salary & Benefits: The anticipated base salary range for this role is $75,000 - $80,000. This range reflects our good faith estimate of what we expect to pay at the time of posting. Final compensation will be determined based on experience, skills and internal equity. This role may also be eligible for additional compensation, such as a 3-5% discretionary annual company performance bonus.
GoMacro offers a comprehensive benefits package, including medical, dental, vision, retirement, paid time off, and wellness-focused benefits. For more details, please view our careers page: www.gomacro.com/careers
Why join the GoMacro team?
We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.
How GoMacro’s History Shapes Who We Are Today
During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.
Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.
Join us as we make the world better, one bite at a time!
Position Description
The Marketing Associate supports the day-to-day execution of marketing communications initiatives across GoMacro’s brand, digital, and experiential channels. Reporting to the Sr. Manager, Marketing Communications, this role plays a key part in bringing campaigns and brand programs to life—helping to coordinate creative workflows, manage assets, support activations, and ensure brand consistency across consumer touchpoints.
This is a hands-on role for a detail-oriented, collaborative, and passionate marketing professional who thrives in a fast-paced environment and is eager to grow within a purpose-driven consumer brand. This is a hybrid position requiring employees to work onsite in the office three (3) days per week and remotely up to two (2) days per week.
Primary Responsibilities
Creative & Asset Coordination
- Support the development and trafficking of creative assets across marketing channels, including paid media, retail, e-commerce, and digital platforms.
- Maintain organized asset libraries and manage version control to ensure teams have access to current, brand-approved materials.
- Assist in briefing and managing external creative partners and production vendors, tracking timelines and deliverables.
- Review creative output for brand consistency, flagging any deviations from visual identity or messaging guidelines.
- Help write, edit, and refine consumer-facing copy across campaign assets, email, SMS, website, paid digital ads, select organic social content, retail/e-commerce assets, and brand partnership materials.
- Support execution of digital marketing initiatives including email, SMS, website updates, and SEO-related content.
- Assist in coordinating content calendars and ensuring timely delivery of assets across owned digital platforms.
- Help track campaign performance and compile reporting to support optimization and team decision-making.
- Own weekly PR sample requests
- Provide coordination support for PR initiatives, including media outreach logistics, press materials, and media kit maintenance.
- Assist with tracking and reporting on earned media coverage and brand partnership deliverables.
- Support planning and on-site execution of sampling programs, trade events, and consumer-facing brand activations.
- Coordinate logistics for experiential marketing initiatives, including vendor communication, materials management, and event recaps.
- Assist with managing branded merchandise and swag programs in support of marketing events and campaigns.
- Support Give Back and community impact initiatives that reflect GoMacro’s mission and values.
- Serve as a reliable point of coordination across Brand, Innovation, Sales, and external partner teams to keep projects on track.
- Maintain project trackers and ensure internal stakeholders are informed of timelines, deliverables, and status updates.
- Partner with Customer Care to help ensure brand voice is reflected consistently in consumer communications.
Skills Required:
- Strong organizational and project management skills with a demonstrated ability to manage multiple priorities simultaneously.
- Detail-oriented with a keen eye for brand consistency and high-quality execution.
- Effective communicator—written, verbal, and visual—with strong follow-through.
- Collaborative team player who brings a positive, solutions-oriented attitude.
- Comfortable working with performance data and using insights to support decision-making.
- Genuine enthusiasm for purpose-driven brands and the natural foods industry.
- Graphic design experience preferred but not required.
- 3 years of experience in marketing, brand communications, or a related role within CPG or consumer brands.
- Hands-on experience supporting creative development, campaign execution, or digital marketing initiatives.
- Familiarity with project management tools, digital marketing platforms, and asset management workflows.
- Experience coordinating with external agencies, vendors, or cross-functional teams.
- Bachelor’s degree required, preferably in Marketing, Communications, or a related field.
This role includes limited travel (approximately 10%) to support brand activations, trade events, and team collaboration. Travel may include attending select industry events, supporting on-site experiential programs, and participating in the annual Sales and Marketing meeting.
Salary & Benefits: The anticipated base salary range for this role is $75,000 - $80,000. This range reflects our good faith estimate of what we expect to pay at the time of posting. Final compensation will be determined based on experience, skills and internal equity. This role may also be eligible for additional compensation, such as a 3-5% discretionary annual company performance bonus.
GoMacro offers a comprehensive benefits package, including medical, dental, vision, retirement, paid time off, and wellness-focused benefits. For more details, please view our careers page: www.gomacro.com/careers
Salary : $75,000 - $80,000