What are the responsibilities and job description for the Media Relations Manager position at Golin?
Golin New York is looking for a Manager Connector to join our team!
Golin is a progressive public relations agency with expertise ranging from brand-building and cutting- edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity.
We Go All In, in everything we do. We’re especially committed to Go All In for our people. We challenge our employees to be Courageously Happy, and have empowered them to do so by offering our LifeTime benefits program. Lifetime offers unlimited time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly LifeTime stipend for the gym or hobbies. We really do want you to play as hard as you work!
Ready to go all in with us? Here are the details:
We’re looking for a relentless media strategist who lives and breathes earning attention. We call our media relations specialists CONNECTORS because they use their connections to earn attention for our clients. We’re looking for Connector who can help shape stories to stand out among the thousands of pitches reporters receive every day. A tenacious media relations expert who gets excited about using data and our unique Golin tools to determine which journalists will accelerate a story the fastest and furthest.
Golin Connectors don’t just reactively wait for ideas to pitch to media – they proactively hunt for opportunities 24/7. On their commute, while scrolling social media, etc. They have their finger on the pulse of cultural moments and real-time trends our clients can leverage, then work with our creatives to turn those ideas into nationally covered media stories. They’re smart, scrappy, and hungry for coverage, never taking no for an answer and always finding creative ways to tell our clients’ stories – even when there isn’t much of a story. They follow the industry, see the work that’s winning and are driven to replicate the same success with our clients.
Golin Connectors also roll up their sleeves and work with their teams to develop smart media strategies that support the overall ideas and objectives and place those ideas in the right places, for the right targets at the right times – blending natural instinct with the appropriate tools. Because we believe the General Media Landscape is not so general anymore, and we’re redefining our entire approach to media relations to reach a profoundly diverse market, that you – yes you – can help us redefine.
Responsibilities:
- Drive media strategy and deliver strategic counsel to clients for all things media
- Lead media campaigns from start to finish (ideation through execution)
- Own relationships with national media and new generation of media influencers
- Pitch and secure stories with key top-tier media and media influencers
- Identify and capitalize on real-time cultural moments and trending conversations
- Develop and execute opportunistic media strategies that align with breaking news and cultural moments
- Serve as a key client contact and team lead for all media opportunities
- Develop story pitches and present to teams, clients, prospects
- Proofread and edit media content, as needed
- Immerse self in clients’ industries, brands and past media coverage
- Share ongoing status updates on progress against campaign goals and client objectives with Connectors and account team Catalysts (Account Management), and clients where appropriate
- Consume all aspects of media and disseminate news trends to larger team
- Collaborate with Catalysts to obtain necessary background, goals, assets, messages and set success metrics and expected results
- Ensure work meets budget requirements
- Provide client/spokesperson media training, as needed
- Collaborate with Catalysts on thought leadership, trend and brand media strategies
What You Have:
- Minimum of 3 years of heavy media relations experience
- Ideal candidate will have PR background, agency is a plus
- Experience working with consumer brands, CPG experience is a plus
- Demonstrated success in real-time, culture-driven media strategies
- Track record of turning trending moments into earned media wins
- Proven ability to identify and capitalize on opportunistic media moments
- Strong presentation skills (clients and new business meetings)
- Strong relationships with media contacts across wellness, food and beverage, beauty, and consumer publications and outlets
- Established relationships with key media contacts across all mediums (print, broadcast, online, etc.)
- Experience in leading successful media campaigns
- BA/BS in Journalism, English, Communications, Public Relations or related field
- Media Savvy, Informed, Convincing, Trend Watcher, News Junkie
- Tenacious spirit and demonstrated ability to overcome obstacles in securing coverage
- Smart, scrappy approach to media relations with a proven hunger for results
Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.