What are the responsibilities and job description for the Digital Product Manager position at GOLFTEC?
Compensation: This role will be compensated with a base annual salary plus an annual bonus percentage
About GOLFTEC Enterprises:
GOLFTEC Enterprises is a dynamic and innovative organization that encompasses two leading companies in the golf industry: GOLFTEC and SkyTrak. With a shared mission to help people play better golf and have more fun, GOLFTEC Enterprises is at the forefront of revolutionizing golf instruction and technology.
GOLFTEC, the world leader in golf lessons, utilizes cutting-edge training systems and proprietary swing motion capture technology called OptiMotion, which provides Students and Coaches with instant and data-driven feedback to improve their game.
SkyTrak is golf's most popular consumer launch monitor and golf simulator, offering golfers the data and insights needed to track performance, play better golf and have more fun. Together, GOLFTEC Enterprises is revolutionizing the way golf is learned, practiced, and enjoyed by golfers of all levels.
Position Summary:
Reporting to the Director of Product, the Digital Product Manager owns the vision, strategy, roadmap, and execution of all customer-facing app and web products across GOLFTEC and SKYTRAK, delivering best-in-class digital companion experiences for our students and customers. The Digital Product Manager will be the strategic voice for these digital touchpoints—translating customer and coach needs and business goals into innovative, intuitive, and high-impact omni-channel products. We believe great Product Managers operate as mini-CEOs—owning outcomes, driving clarity, and rallying cross-functional teams to build experiences that move the business forward.
Key Responsibilities:
Lead Product Strategy & Roadmap Creation - Establish and execute the product strategy, roadmap, and success metrics for the GOLFTEC App and online customer portals across both GOLFTEC and SKYTRAK. Maintain and prioritize a clear, data-informed backlog that balances customer value, technical feasibility, and strategic impact.
Drive Product Execution & Delivery - Lead end-to-end product management from concept ideation and requirement creation through launch. Collaborate daily with engineering and project management to ensure efficient, high-quality feature delivery. Conduct user acceptance testing and support rollout communications.
Develop Customer, Coach, & Market Insight - Leverage feedback, analytics, and usability research to deeply understand student, customer, and coach needs and behaviors. Analyze industry trends in sports tech, omni-channel experiences, data visualization, and connected devices to inform product strategy.
Champion UI/UX Collaboration - Partner closely with UI/UX designers to craft intuitive, beautiful, and conversion-optimized user journeys. Develop wireframes, prototypes, or conceptual mockups as needed. Advocate for design excellence and usability best practices.
Spearhead Cross-Functional Go-to-Market - Align product initiatives with marketing, operations, membership, and engineering teams. Communicate roadmap, progress, insights, and plans clearly to stakeholders and leadership.
Lead Performance & Lifecycle Optimization - Define, monitor, and act on key metrics such as engagement, retention, lesson views, calendar booking behavior, and subscription conversion. Lead A/B testing, product analytics review, and continuous improvement cycles.
Requirements
- Base Annual Range: $80,000-$100,000
About GOLFTEC Enterprises:
GOLFTEC Enterprises is a dynamic and innovative organization that encompasses two leading companies in the golf industry: GOLFTEC and SkyTrak. With a shared mission to help people play better golf and have more fun, GOLFTEC Enterprises is at the forefront of revolutionizing golf instruction and technology.
GOLFTEC, the world leader in golf lessons, utilizes cutting-edge training systems and proprietary swing motion capture technology called OptiMotion, which provides Students and Coaches with instant and data-driven feedback to improve their game.
SkyTrak is golf's most popular consumer launch monitor and golf simulator, offering golfers the data and insights needed to track performance, play better golf and have more fun. Together, GOLFTEC Enterprises is revolutionizing the way golf is learned, practiced, and enjoyed by golfers of all levels.
Position Summary:
Reporting to the Director of Product, the Digital Product Manager owns the vision, strategy, roadmap, and execution of all customer-facing app and web products across GOLFTEC and SKYTRAK, delivering best-in-class digital companion experiences for our students and customers. The Digital Product Manager will be the strategic voice for these digital touchpoints—translating customer and coach needs and business goals into innovative, intuitive, and high-impact omni-channel products. We believe great Product Managers operate as mini-CEOs—owning outcomes, driving clarity, and rallying cross-functional teams to build experiences that move the business forward.
Key Responsibilities:
Lead Product Strategy & Roadmap Creation - Establish and execute the product strategy, roadmap, and success metrics for the GOLFTEC App and online customer portals across both GOLFTEC and SKYTRAK. Maintain and prioritize a clear, data-informed backlog that balances customer value, technical feasibility, and strategic impact.
Drive Product Execution & Delivery - Lead end-to-end product management from concept ideation and requirement creation through launch. Collaborate daily with engineering and project management to ensure efficient, high-quality feature delivery. Conduct user acceptance testing and support rollout communications.
Develop Customer, Coach, & Market Insight - Leverage feedback, analytics, and usability research to deeply understand student, customer, and coach needs and behaviors. Analyze industry trends in sports tech, omni-channel experiences, data visualization, and connected devices to inform product strategy.
Champion UI/UX Collaboration - Partner closely with UI/UX designers to craft intuitive, beautiful, and conversion-optimized user journeys. Develop wireframes, prototypes, or conceptual mockups as needed. Advocate for design excellence and usability best practices.
Spearhead Cross-Functional Go-to-Market - Align product initiatives with marketing, operations, membership, and engineering teams. Communicate roadmap, progress, insights, and plans clearly to stakeholders and leadership.
Lead Performance & Lifecycle Optimization - Define, monitor, and act on key metrics such as engagement, retention, lesson views, calendar booking behavior, and subscription conversion. Lead A/B testing, product analytics review, and continuous improvement cycles.
Requirements
- 5 years of experience in digital product management (mobile or web SaaS preferred)
- Proven track record of launching successful customer facing digital features and products
- Experience driving growth, retention and engagement in digital-consumer platforms
- Experience with omni-channel products
- Experience with Agile development processes
- UI/UX or product design background (wireframing, prototyping, usability testing)
- Familiarity with or passion for golf
- Exceptional communication, prioritization, and stakeholder management skills
- Experience in connected hardware software ecosystems
- Familiarity with sports technology, fitness apps, or learning/coaching platforms
- Six (6) company observed holidays: New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
- GOLFTEC observes a Flexible Time Off policy for exempt employees
- Health Insurance (Company pays 50% of individual & family)
- 401(k) Plan available with employer match
- Dental and Vision Benefits available
- Short-Term Disability (paid for by employer)
- Long-Term Disability available
- Employee Pricing on golf lessons and golf merchandise
- Continuing education allowance of $500 per year
Salary : $80,000 - $100,000