Social Media Marketing Manager

• Are you someone who can embrace change, drive innovation, and elevate social media outcomes through strategic content creation and community management?
• Do you love using GPT, AI, and other innovative technology to support initiatives and help produce the most effective and excellent end products?
• Do you have a track record of producing high-quality social media content and being accountable for delivering results?
• Are you passionate about being a subject matter expert in the aesthetic industry?

Goldman Marketing Group is a Great Place to Work Certified company, and we're looking to hire a Social Media Marketing Manager for full time, on-site at of the world's most elite cosmetic dermatology practices in San Diego.

As a Social Media Marketing Manager working exclusively at this prestigious practice, your main responsibility is to create high-end, engaging social media content and manage all aspects of the practice's social presence across multiple platforms. You will play a crucial role in showcasing the practice's expertise, managing relationships with multiple providers, and ultimately are responsible for ensuring social media content effectively promotes the practice while adhering to medical marketing regulations and HIPAA compliance as well as being in alignment with the overarching marketing strategy.

Goldman Marketing Group (GMG) is a woman-owned and collaborative company. While this description includes core functional responsibilities, all our employees are active members of the team, and flexible in assisting the company as it grows and evolves. This expectation requires each person to be capable of adapting to the dynamics of a client-driven environment. We're as interested in your human side as your technical expertise. The ideal candidate will be upbeat, optimistic, and happy to help the team.

GMG is a good fit for you if you value:

• INNOVATION: Always Ahead Of The Curve - We leverage strategic data, expert knowledge, decades of experience, and hard work to continually innovate, improve, learn, and leverage technology and AI/GPT every single day to make forward-thinking decisions, bring back ideas to share with the team, stay ahead of the competition, and illustrates GMG's value to our clients.
• ELITE SERVICE: Top-Tier & Highly Valued Aesthetic Industry Service - GMG crafts business strategies and marketing plans according to each client's unique needs and constantly tweaks and adjusts to meet ever-changing needs and growth. We love producing work we are proud of while making our clients happy at the same time!
• ROCKSTAR PEOPLE: All-Star Team - We are eternally curious and seek out opportunities to learn and grow every single day, personally and professionally. We are truly invested in and get excited about our work, we naturally go above and beyond to make every project, decision, and task better than the last. Above all, we are self-starters and self-sufficient who love winning and beating our goals, value working remotely, and love working with other people who share our passions!

Perks of Working with GMG

• Work at one of the most prestigious aesthetic practices in the world
• Professional development opportunities
• Encouraging, collaborative, and supportive environment
• Performance-based bonuses with potential total compensation up to $100k

Your Role and Responsibilities:

1. Social Media Strategy & Content Creation

• Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Create engaging video content including Reels, Stories, and Lives showcasing treatments, patient experiences, and provider expertise
• Design and implement monthly content calendars aligned with practice promotions and initiatives
• Conduct live social media coverage of treatments and procedures
• Create and manage influencer partnerships and campaigns
• Monitor and optimize social media metrics and KPIs
• Manage multiple provider priorities and content needs effectively

2. Aesthetic Subject Matter Expert

• Deep Industry Understanding: Develop and maintain expertise in all aesthetic treatments including injectables (Botox, Restylane, Sculptra), laser treatments (resurfacing, tattoo removal), and body sculpting (CoolSculpting, liposculpture)
• Stay current with industry trends, new treatments, and technological innovations
• Understand and maintain HIPAA compliance and medical marketing regulations
• Expertise in clinical photography and standardized before/after documentation

3. Quality Assurance (QA)

• Ensure all social content meets brand standards and medical marketing regulations
• Maintain consistent voice and messaging across all platforms
• Ensure social media stays in alignment and support with the overarching marketing strategy
• Monitor engagement and community management across all channels
• Track and analyze social media metrics to optimize performance

What We're Looking For:

• Proven experience managing social media accounts with 30k followers
• Track record of growing social media engagement month over month and year over year
• Experience in aesthetic medical practice social media management, preferably with plastic surgery or dermatology practices
• Strong video creation and editing skills
• Comfortable being on camera and conducting live social media coverage
• Professional appearance aligned with aesthetic industry standards
• Experience managing multiple stakeholder priorities and high-pressure environments
• Ability to handle confrontation and defend strategic decisions
• Strong understanding of HIPAA compliance and medical marketing regulations
• Experience maintaining discretion with high-profile clients

Digital Competencies:

• Demonstrated expert ability to integrate AI (GPT, Claude, or other LLMs) and technological innovations within the social media process
• Proven track record working with social media management platforms
• Expert-level video creation and editing capabilities
• Advanced understanding of social media analytics and reporting
• Basic understanding of Google Analytics 4
• Experience using project management tools (Wrike, Asana, Trello or similar)
• Highly proficient in GSuite including Docs, Sheets, Slides, Dropbox, and the ability to quickly learn any new software

Requirements:

• Bachelor's degree in Communications, Marketing, or related field preferred
• At least 2 years' experience in aesthetic medical practice social media management
• Exceptional written and verbal communication skills
• Excellent organizational skills and keen attention to detail
• Must be comfortable in a fast-paced environment with multiple competing priorities

Traits:

• Strategic Thinker: Able to devise effective social media strategies that drive engagement, growth, and conversions
• Creative: Skilled at crafting compelling visual and video content across platforms
• Excellent Communicator: Exceptional written and verbal communication skills, keeping all stakeholders informed and satisfied
• Tech Savvy: Comfortable and proficient with digital technologies and emerging platforms
• Collaborative: Demonstrates strong ability to work across teams and fosters culture of mutual respect
• Detail-Oriented: High attention to detail, ensuring high-quality outcomes and client satisfaction
• Goal-Oriented: Sets and achieves ambitious targets, driving growth and client satisfaction
• Problem Solver: Identifies and resolves challenges effectively, handling client demands and changes with grace
• Organized: Strong organizational skills, able to manage and prioritize multiple competing demands
• Hardworking: Demonstrates commitment and diligence to meet project deadlines
• Loyal: Shows dedication to the practice, its goals, and its values
• Passionate: Exhibits enthusiasm for the work and eagerness to continually improve
• Trustworthy: Acts with integrity, establishing and maintaining trust with colleagues and stakeholders
• Efficiency: Skillfully handles large workflows in the most efficient way possible
• Pursuit of Excellence: Strives to deliver the best possible results
• Flexible: Ability to adjust quickly to evolving practice and provider needs
• High Pressure Performance: Thrives in fast-paced, demanding environments with multiple stakeholders
• Diplomatic: Skilled at managing multiple strong personalities and competing priorities
• Confident: Able to defend strategic decisions and handle confrontation professionally
• Adaptable: Quickly adjusts to changing priorities and demands
• Camera Ready: Comfortable being on camera and representing the brand publicly

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance
• Discounted or free aesthetic treatments inside of the practice!

Schedule & Work Location: Full Time - In House!

• 8-hour shift, 8:30 am - 5:00 pm PST, Monday through Friday
• Work Location: La Jolla, San Diego CA (UTC area)

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off