What are the responsibilities and job description for the Marketing Data & Insights Specialist position at Goldenwest Branding?
WHO WE ARE
Goldenwest Credit Union is a premier non-profit financial cooperative providing exceptional member service to our members in Utah and Idaho. Our employees earn a guaranteed base wage, annual bonus and a generous incentive schedule. We provide outstanding benefits, including:
- Medical insurance (we pay 100% of your deductible!)
- Dental insurance (we pay 100% of your premium!)
- Paid time-off (we pay you to take 34 days off!)
- Tuition reimbursement (we pay for your tuition cost, up to the IRS maximum!)
- Retirement (we pay 100% of your pension and match your 401K!)
- And many, many more…
If what we offer interests you and you are committed to being part of an extraordinary team, apply now! We’d love to create a mutually beneficial partnership!
WHAT WE LOOK FOR
Ideal candidates will exhibit an energetic, friendly and positive attitude! We are looking for people who believe in doing the right thing, want to make a lasting impact, strive to be better every day and aren’t afraid to grow! We are an organization of people helping people!
Key Competencies
- Strong ability to think critically and solve problems.
- Timely and meticulous attention to verbal and written communication.
- Devotion to earning and maintaining member trust.
- Attentiveness to professionalism in appearance and action.
WHAT YOU CAN EXPECT
We are seeking a Data & Insights Specialist to join our marketing team. This role will focus on managing our data and segmentation platform, analyzing campaigns, and providing actionable insights that help us connect more effectively with our members. This is a great opportunity for someone who is detail-oriented, data-driven, and excited to grow their career in marketing analytics.
Location, Schedule Availability
- 5025 Adams Avenue South Ogden, Utah
- Monday through Friday 8:00 AM – 5:00 PM
- Full-time, 40 hours per week
- Guaranteed base wage Bonus Incentive
Essential Duties & Responsibilities
- Manage and maintain the data and marketing platform, including audience segmentation and campaign setup.
- Track and measure the performance of marketing campaigns across multiple channels.
- Assist in building reports and dashboards to share results and insights with the marketing team.
- Support the development of campaign testing and optimization strategies.
- Monitor and report on website analytics, providing actionable insights to enhance user experience and optimize campaign performance.
- Manage and execute email campaigns, including list segmentation, scheduling, and performance tracking.
- Utilize reporting tools to pull data, generate reports, and support marketing analysis.
- Collaborate with team members to interpret results and recommend improvements.
Experience, Education & Certification
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent coursework/experience).
- 1-3 years of professional experience in a similar role is preferred.
- Strong analytical skills with the ability to interpret data and present findings clearly.
- Basic proficiency with Excel, Power BI, or similar tools.
- Familiarity with email marketing platforms (experience with Constant Contact is a plus).
- Experience or coursework with Google Analytics / GA4 and website performance reporting.
- Strong attention to detail and organizational skills.
- Willingness to learn and grow within a collaborative team environment.
- Prior employment in the financial services industry is a plus.