Social Media Producer

ABOUT US

Golden Steer is a digitally native food brand and restaurant company. We are anchored by the original Golden Steer Steakhouse in Las Vegas, a true dining institution as the oldest steakhouse in the city. What started as a single location restaurant has grown into two locations and a high growth eCommerce business where we ship our seasonings nationwide. We're scaling across channels, products, and geographies and we're building the team to match.

THE OPPORTUNITY

The Golden Steer is hiring a Social Media Producer to own video storytelling end to end across everything we do — our seasonings line and our two restaurants in New York and Las Vegas. This is a hands-on role for someone who can envision an idea, capture it, and edit it into a video that earns attention and drives action.

You'll split your time roughly 60% on paid acquisition content built to drive purchases of our seasonings, and 40% on restaurant content that brings the dining experience at our New York and Vegas locations to life. This role is based in person in New York City, with periodic travel to our Las Vegas restaurant to shoot on location. You'll be the person turning the Golden Steer story into video that travels across cities, across sales channels, and across the full funnel.

Most of this content will be shot on an iPhone. You don't need to be a cinematographer. You need to be a great storyteller who can move fast, shoot well enough, and edit beautifully.

WHAT YOU'LL OWN

• Conceive, shoot, and edit short-form video end to end, from idea to published asset, with real pride of ownership over the final product.
• Lead the creative direction of our video content, bringing a distinct point of view rather than waiting to be handed a brief.
• Produce paid acquisition content (~60% of the role) engineered to drive seasoning sales, content built to perform against conversion and ROAS goals, not just views.
• Produce restaurant content (~40% of the role) for our New York and Las Vegas locations, capturing the food, the room, and the experience in a way that makes people want to walk into the Golden Steer world and book a table.
• Tailor storytelling to the platform and the funnel stage, from top-of-funnel awareness to lower-funnel, purchase-driving creative.
• Shoot on location during live service, working around (and capturing the energy of) a working kitchen and dining room.
• Manage your own production pipeline, scheduling shoots, organizing footage, and turning content around quickly without sacrificing quality.
• Partner with the broader marketing team to align video output with brand priorities, campaigns, and product launches.

WHAT WE’RE LOOKING FOR

We're prioritizing skills in this order:

1. Storytelling (must be expert). You understand what makes a video worth watching and worth sharing. You can take a seasoning, a steak, or a moment in the restaurant and build a narrative around it that hooks people and moves them to act. This is the most important thing.
2. Editing (must be excellent). You're a strong, fast editor with a sharp instinct for pacing, sound, and the formats that perform on social today.
3. Shooting / capturing (must be capable, not necessarily expert). You can confidently capture clean, usable footage — most of it on an iPhone. Polished videography is a plus, but it's the skill we're most willing to flex on if the storytelling and editing are there.

In addition, you should bring:

• A track record. You've done this before and can point to content you've made end to end. We're not looking for someone we have to teach how to produce.
• Pride of ownership. You treat every piece of content as yours, from concept to publish.
• A genuine love of food. You'll be living inside two restaurants and a seasonings brand — this should excite you.
• Schedule flexibility. Filming happens while service is going on, and the calendar will shift. You're comfortable with an adaptable schedule, including evenings and weekends when shoots require it.
• Comfort across cities and channels. You can hold a consistent brand voice whether the content is for New York or Vegas, organic or paid, awareness or conversion.

YOU'LL THRIVE HERE IF YOU...

• Have 3–5 years creating content with direct exposure to paid social. You've been embedded with a performance marketing team or worked somewhere you were able to develop and direct creative that performed consistently
• Are as comfortable in Motion and Meta Ads Manager as you are in CapCut or Premiere
• Have a strong instinct for thumb-stopping hooks and can articulate why something works, not just replicate it
• Have managed or directed external creative talent before you know how to write a brief that gets you 80% there on the first cut
• Produce content natively and can move fast without a full production team behind you
• Understand eCommerce, you know the difference between a brand awareness play and a direct response play, and you adjust your creative accordingly
• Are a self-starter who thrives with ownership and gets restless when executing someone else's vision without input
• Have a genuine appreciation for brand, you'll be working on a 60-year-old institution, and the history matters.
• Understands personas, on the eCommerce side our customers are predominantly suburban genX, boomer and even the silent generation, which is different from our restaurant customers.

TOOLS WE USE

• CapCut, Adobe Premiere, or equivalent — comfortable editing independently when needed
• Canva
• Sprout Social
• Motion
• Slack