General Manager - Home Services

General Manager, Golden Rule Iowa

Are you currently leading a Home Services business acquired by a private equity firm, and are you ready to get back to running a family-owned business?

Ready to take full ownership of a P&L, operate with real autonomy, and lead a 27-year flagship brand backed by proven systems?

Are you an analytical leader who lets numbers — not emotion — drive decisions?

If you answered yes to all three, we should talk.

We're hiring a proven operator to take the helm of our Des Moines flagship — a $35M home services business with 150 team members across plumbing, HVAC, and electrical. Relocation to Des Moines, Iowa, is required; relocation assistance is available for the right candidate.

Hiring Process:

We understand that applying and interviewing can be time-consuming. That’s why we’ve streamlined and automated parts of our hiring process to make it as smooth and efficient as possible for you.

• Step 1: Submit your application (5 minutes or less)
• Step 2: Complete a phone screening with our recruiter
• Step 3: Schedule a 1st round virtual or in-person interview with our recruiter (if out of state)
• Step 4: Attend a 2nd round in-person interview (virtual option available if out of state)
• Step 5: Spend a day at our shop, ensuring this is the right opportunity for you

The Opportunity:

Today, our COO leads our location in Des Moines. As we expand into additional markets and stand up shared services across the portfolio, our COO is moving into a multi-business leadership role — and we need a proven General Manager to take full ownership of Iowa.

This is the flagship seat in our company. The person in this role runs the largest, oldest, and most established operation in the portfolio. You'll report directly to the Owner, with full operational authority and support from a maturing shared-services team.

This position will report to our COO.

What You'll Own:

• Full P&L for a $35M flagship home services operation
• Leadership of 150 team members
• Revenue, gross profit, and EBITDA performance
• Customer experience and the stewardship of a 27-year-established brand
• Execution of company initiatives and the scaling systems behind them
• Hiring, developing, and holding accountable a leadership team of department managers

What You'll Do:

• Live, breathe, and uphold our R.U.L.E.S. — Respect, Understanding, Loyalty, Expertise, Serve
• Build and protect a culture of ownership, performance, and accountability
• Drive excellence through KPIs, performance management, and direct one-on-ones
• Own weekly, monthly, and annual financials — and know which levers actually move the business
• Partner with the Owner and shared-services leadership on growth, capital, and systems

Where You'll Have Support:

So, you can stay focused on leading the business, the following functions are owned by dedicated teams:

• Day-to-day marketing execution and campaign management
• Customer service, dispatching, and call center operations
• HR, recruiting, and payroll administration
• Finance, insurance, and compliance

What Success Looks Like:

• The business grows — consistently and profitably
• The business runs smoothly without constant oversight from ownership
• Problems get solved before they hit the Owner's desk
• You become the person the rest of the company looks to for answers
• Retention is high, and your people grow personally, professionally, and financially

Who You Are:

• A proven operator — you've lead a P&L of $20M in home services for at least 24 consecutive months
• A leader of leaders — you build, develop, and hold managers accountable you earn respect through leadership, not title
• Operationally sharp — you identify gaps and implement systems that scale
• Analytical and data-driven — you let numbers guide decisions, not emotion
• Financially fluent — you read a P&L instinctively and know how to improve it
• An extreme ownership mindset — you treat the business like it's yours
• Sales-aware and customer-obsessed — you understand that home services are sold and delivered with integrity, not pressure
• Forward-thinking on technology — you're curious about AI, automation, and how the trades evolve over the next decade
• A brand steward — you know how to take over a business with a strong founder culture, preserve what matters, and modernize what needs to change
• Decisive in a fast-paced environment, and a clear, confident communicator

Compensation:

• Base salary: $175,000–$225,000, depending on experience
• Performance bonus tied to gross profit dollars and EBITDA contribution
• Relocation assistance available
• Full benefits, retirement, and paid time off

Our Promise to You:

• A team that lives the R.U.L.E.S. — Respect, Understanding, Loyalty, Expertise, Serve
• Full operating authority — no micromanagement, no "can't let go ownership
• No private equity, no corporate red tape — we're committed to remaining a family-owned, operator-led business
• A culture that's not afraid to try something new, even when it doesn't work the first time

Who We Are:

Golden Rule Plumbing, Heating, Cooling & Electrical is one of the fastest-growing family-owned home services companies in the Midwest. We operate three locations across Iowa, Nebraska, and Utah under the Legacy 13:22 family of companies, which also includes Cornerstone Roofing & Exteriors and our shared-services entity, Golden Rule Services. We're entering our next phase of growth — expanding into new markets, scaling shared services, and building a team that can grow with us for the next 25 years.

Apply Today!

If this sounds like you, let's talk. Submit your application, and we'll be in touch within 48 hours.