What are the responsibilities and job description for the Director of Merchandising position at GOAT USA?
ABOUT THE JOB
GOAT USA is looking for a strategic Director of Merchandising to lead our product vision and assortment strategy. This role is key in shaping seasonal lines, driving category direction, and ensuring our assortments align with both brand identity and business goals.
Reporting to the VP of Planning, this person will partner closely with Product Development, Design, and Wholesale to build compelling assortments, analyze performance, and guide product direction. The ideal candidate is both creative and analytical, thrives in a fast-paced environment, and can balance trend insight with strong business awareness.
Job Title
Director of Merchandising
Job Purpose
The Director of Merchandising is responsible for leading the overall merchandising strategy and seasonal line direction for GOAT USA. This role drives category vision and assortment architecture through a deep understanding of fashion trends, customer insights, market dynamics, and the financial economics behind the products. The Director of Merchandising partners closely with Product Development to provide clear guidance on line development, ensuring assortments align with brand positioning, customer demand, and margin objectives. This role also collaborates with the Wholesale team to understand account needs and ensure product offerings support key retail partners. The Director of Merchandising connects brand vision with financial performance, ensuring our product assortments deliver on both creative and business goals.
Job Duties and Responsibilities
- Develop and lead seasonal merchandising strategies and assortment plans across all categories.
- Identify and interpret fashion trends, translating insights into viable product direction.
- Provide strategic guidance to Product Development on line development, pricing strategy, and assortment depth.
- Ensure strong understanding of product economics, including margins, and cost structures, to support financial targets.
- Analyze sales performance, inventory, and market data to inform in-season actions and future seasonal planning.
- Align on merchandising strategies with sales forecasts, inventory targets, and margin goals.
- Collaborate with the Wholesale team to understand customer needs and tailor assortments to support account growth.
- Work closely with Design, Product Development, and Production to ensure product execution aligns with brand and delivery timelines.
- Monitor competitive landscape and emerging market trends to identify opportunities and risks.
- Lead and participate in line reviews and key product milestone meetings.
- Partner with E-Commerce, Marketing, and Retail teams to support product storytelling and successful seasonal launches.
- Maintain a strong understanding of the GOAT USA customer and ensure assortments consistently reflect brand identity and consumer expectations.
Requirements:
- Bachelor’s Degree
- 10 years’ experience in retail apparel.
- Excellent verbal and written communication skills.
- Strong communication, leadership and team management skills
- Excellent organizational and time management skills.
- Exceptional interpersonal and conflict-resolution skills.
- Expertise in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
- Ability to communicate effectively in English
- Full-Time, exempt.
- Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and occasional weekends.
- Location: Plainview, NY
ABOUT US
GOAT USA, founded on Long Island in 2016, is a dynamic athletic lifestyle fashion brand known for delivering high-quality products and a customer-first experience. Our brand embodies the aspirational motto, “Ordinary People Do Extraordinary Things,” represented by our iconic logo, Chuck the GOAT. We inspire everyone to be the GOAT!
Our growth is fueled by strong connections, whether through live event pop-ups across the country, our e-commerce website, brick-and-mortar stores, or partnerships with leading retailers in the industry. With a team of over 150 employees (and growing), GOAT USA fosters a culture of innovation, collaboration, and camaraderie, making it an exciting place to work and grow.
Please visit our Instagram at @goatusa and our website, www.goatusa.com for a better understanding of the brand, product line, and founder’s story.
Full Time U.S. Employee Benefits Include
- Paid vacation and sick time
- Paid Holidays
- Weekly free lunch, drinks, & snacks
- Health Insurance
- DCA/ FSA account
- Employee discount
- And more
Life at GOAT USA
Life at GOAT USA is dynamic, fun, and welcoming, where every team member contributes to our energetic and collaborative culture. We believe in celebrating our team with perks like free lunch once a week, complementary drinks and snacks, and generous discounts on all GOAT USA products. Join us and be part of a company that values passion, creativity, and community!
Equal Employment Opportunity Statement
GOAT USA is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.